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About the Role

We are looking for a Senior Art Director who lives and breathes creativity, capable of transforming initial ideas into compelling and engaging content that brings the brand and product vision to life. This role requires seamless transition from concept to execution, inspiring teams and shaping impactful ideas to create a fashion buzz around every piece of content, owning fashion trends, starting conversations, and tapping into cultural moments.

Responsibilities

Oversee content ideation, shoot and video concept through to delivery, acting as the guardian of brand tone of voice across all channels.
Collaborate with designers, editors, and creatives to lead the development of bold creative concepts and visual storytelling for brand campaigns and digital content.
Translate strategy and brand insight into fresh, breakthrough visual narratives.
Direct photo and video shoots, ensuring alignment with the creative vision.
Collaborate with designers, producers, and editors to bring visual ideas to life.
Support content creation across campaigns, launches, and partnerships.
Present and sell creative ideas confidently to senior stakeholders.
Maintain high standards of design excellence and visual consistency across all projects.
Guide the creative process on set, ensuring alignment with brand tone and creative intent.
Seek new and innovative approaches and explore emerging technologies.
Act as an effective cross-team collaborator, fostering productive internal relationships with Creative, Design, Styling, brand marketing, digital commerce, VM, social, and studio teams.
Lead and manage all Art Direction team deadlines.
Prepare and concept all photographic shoots, ensuring they deliver the creative and product vision from campaigns to weekly product pushes.
Work with production teams on creation and execution, aligning with critical paths for pre and post-production.
Manage, inspire, and lead the Junior Art Director and Content Creator, fostering high performance, collaboration, innovation, and an open culture of feedback and ideas.
Prepare for and lead a team on photographic shoots from concepting, ensuring initial vision is realized and business objectives and briefs are met through cross-collaborative efforts.
Ensure shoots are concepted in line with budgets and deliver against targets through cross-collaboration.
Make the brand's personality shine through every piece of content, ensuring standout in a crowded market.

Requirements

Minimum of 5+ years leading creative Art Direction in fashion retail.
In-depth experience in art direction, photography, and video production, with a sharp eye for detail, color, and visual storytelling.
Strong understanding of fashion, retail, and e-commerce industries, including emerging trends and digital best practices.
Ability to translate business goals into engaging and impactful content strategies that meet business and financial objectives.
Strong interpersonal skills, with the ability to build relationships with cross-functional teams, stakeholders, and external partners.
Proven track record of driving significant traffic growth across all digital channels.
Strong understanding of photographic and videography trends across all platforms, including TikTok, with foresight into future trends.
Extensive experience leading and developing a team, managing permanent and freelance resources, and content creation budgets.
Obsession for digital publishing with a thorough understanding of SEO and social analytics.
Knowledge of emerging platforms and how to leverage them to expand audience reach.
Deep understanding of how, when, and where to optimize content throughout the customer journey.

Skills

Art Direction
Photography
Video Production
Visual Storytelling
Creative Concept Development
Team Leadership
Cross-functional Collaboration
Stakeholder Management
Digital Marketing
SEO
Social Media Analytics
Trend Forecasting

Location

Work Type

Full-time

Experience Level

Senior

Benefits

40% staff discount
Friends & family discounts
Access to reward platform for external discounts and offers
Private pension scheme
Profit related bonus scheme
Option to join Healthcare Private Medical Scheme
Virtual GP access for employee and children
Life assurance policy from day one
Buy more holiday scheme
Extra paid day off on birthday
Enhanced maternity, paternity, adoption, and shared parental leave (eligible after 2 years service)
Interest-free season ticket loans
Cycle2Work scheme

About the Company

A feel-good fashion brand making style accessible and fun for over 55 years, operating via website, mobile app, and over 300 stores in the UK.
Values: Play to win, customer obsessed, we are one, it starts with me.
Committed to caring for employees and the planet, believing fashion should be a force for positive change.
Celebrates inclusion and diversity, fostering an inclusive culture with talented team members who embrace shared purpose, behaviors, and values.
Prioritizes development with training to support progression.
A flexible employer, open to discussing various work patterns in line with role output.

Equal Opportunity

We celebrate inclusion and diversity in everything we do.
We're proud of our inclusive culture.