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About the Role
As a Senior Go-to-Market Manager, you will be responsible for successful product launches and the continuous development of our Go-to-Market strategy. You will manage complex marketing projects and drive innovation in healthcare.
Responsibilities
- Independently plan, prioritize, and manage product and vertical launches, including new treatment offerings like Weight Loss, Hair Loss, or Men's Health.
- Coordinate trade fair appearances and strategic special projects for the entire group, ensuring structured, timely, and successful project execution.
- Develop cross-channel marketing campaigns from concept to live deployment, coordinating briefings, production, implementation, and optimization with internal experts.
- Translate strategic management ideas into concrete marketing roadmaps, creating compelling pitch decks, decision papers, briefings, and concepts.
- Coordinate external agencies and service providers, formulating clear briefs, managing feedback processes, and ensuring optimal integration with internal teams.
- Continuously improve Go-to-Market processes through standardized playbooks, templates, and structured rollout processes for efficient and high-quality product launches.
Requirements
- Demonstrable Go-to-Market experience with a track record of independently managed marketing campaigns or product launches with measurable results.
- Minimum of five years of professional experience in marketing, preferably in D2C or E-commerce, with close collaboration with Performance Marketing, CRM, Content, and Creative teams.
- Strong project management skills, including structured planning, work package translation, and coordination of multiple stakeholders.
- Excellent communication skills, with the ability to articulate complex topics clearly and communicate effectively with internal teams, external partners, and management.
- Hands-on mentality and a high degree of personal responsibility, with a proactive approach to driving projects to completion.
- Entrepreneurial thinking, identifying and pragmatically implementing optimization potentials.
- Experience in the HealthTech or startup environment is a plus.
- Familiarity with tools like Figma or Adobe and a good sense for design are advantageous.
Skills
- Go-to-Market Strategy
- Product Launch Management
- Marketing Campaign Development
- Cross-channel Marketing
- Project Management
- Stakeholder Management
- Agency Management
- Process Optimization
- D2C Marketing
- E-commerce Marketing
- Performance Marketing
- CRM
- Content Marketing
- Creative Development
- Communication
- Problem-Solving
- Strategic Thinking
- Hands-on Approach
- Figma
- Adobe
Location
- Berlin, Germany
Work Type
- Hybrid
- Flexible Working Hours
Experience Level
- Senior
Benefits
- Opportunity for creative input and active participation in company development.
- Flexible working hours.
- 31 days of vacation (30 vacation days + half days on Christmas Eve and New Year's Eve).
- Professional development opportunities.
- Company pension plan with DYNO.
- Wellpass membership for access to sports, fitness, and health services.
- Access to Probonio & Corporate Benefits platform for discounts and employee offers.
- Modern work environment with a view of the Spree and a roof terrace.
About the Company
- The CKM Group combines expertise from various fields to drive progress and innovation in healthcare.
- Our group includes a clinic, laboratory, telemedicine service, and IT company, focused on developing modern and effective healthcare solutions.
- Our goal is to take a leading role in tomorrow's healthcare system through preventive services, eHealth, and Public Health, utilizing smart logistics, digitalization, diagnostics, and individual prevention.
- We are rethinking healthcare and diagnostics, constantly challenging the status quo.
- GreenMedical is a new pillar, offering telemedicine services for medical cannabis access and supporting patients with weight reduction solutions.
- We plan to expand our offerings with further preventive and health services.
- Our company values include determination, ambition, authenticity, creativity, dynamism, progressiveness, revolution, sustainability, and fairness.
- We foster a culture of performance, value diversity, encourage unconventional approaches, and embrace agile structures.
- We are committed to responsibility for our fellow human beings and environmental protection.
- We are different, exciting, and courageous, valuing innovation, ambition, and passion.
Equal Opportunity
- We are looking for YOU - regardless of gender.