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About the Role

As Brand Activation Manager, you will bring our brand to life where dog parents are, from press and social media to events and collaborations. You will be the driving force behind execution, translating our brand strategy into concrete campaigns, implementing them independently, and making mammaly more known, visible, and desirable. You will work within the Brand Team and own your budget.

Responsibilities

• Implement given campaign ideas from cross-channel execution to reporting, contributing your own ideas for new approaches.
• Manage PR agencies and independently initiate activities, from press releases and pitches to content placement in relevant publications.
• Monitor KPIs and identify trends in coordination with the Social Team, contributing to planning.
• Identify and realize collaborations with partners and communities.
• Manage event and trade show presence end-to-end.
• Plan, manage, and independently oversee your activation and campaign budget.

Requirements

• 3-5 years of experience in Brand, Communications, PR, or Marketing, ideally in a DTC, lifestyle, or consumer brand environment.
• Proven ability to execute and deliver results.
• Solid PR experience, including a personal media network and experience managing agencies.
• Good understanding of social media KPIs and trends.
• Financial and budget management skills.
• Excellent German (native or C2 level) and good English language skills.
• Affinity for dogs and enthusiasm for a brand with a strong stance.

Skills

• Brand Activation
• Campaign Management
• PR Management
• Social Media Monitoring
• Event Management
• Budget Management
• Cross-channel Communication

Experience Level

• 3-5 years

About the Company

• mammaly develops premium supplements for dogs to ensure their health and happiness.
• Founded in 2020, mammaly is the leading pet supplement startup in Germany.
• The company is committed to animal welfare through innovative health solutions.
• mammaly adheres to high social and ecological standards and is a certified B Corp company since 2023.