Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This strategic leadership role drives audience-centric demand generation, account-based marketing (ABM), lead-to-revenue operations, marketing performance, and Martech/AI adoption across Europe. The position sits at the intersection of Marketing, Sales, and Technology, ensuring B2B marketing investments yield measurable pipeline and revenue.

Responsibilities

• Own and evolve audience-centric demand generation strategies across Europe.
• Establish frameworks for target account selection, segmentation, buying group targeting, campaign planning, and performance optimization.
• Lead the scale-up of ABM capabilities, developing repeatable frameworks for 1:1 and 1:Few programs.
• Drive measurable contribution to sales and revenue pipeline through ABM initiatives.
• Define and improve lead management processes, routing, SLAs, nurturing strategies, and reporting frameworks.
• Leverage data, automation, and AI to accelerate speed-to-revenue and enhance decision-making.
• Strengthen the connection between Marketing and Digital Sales with clear lead handoff SLAs.
• Ensure MQLs are campaign-ready and establish structured feedback loops with BDR managers and Sales Operations.
• Establish regular MQL performance reviews and support BDR enablement.
• Align outbound campaigns, TAL updates, and signal routing with Digital Sales outreach plans.
• Establish standardized measurement frameworks combining campaign performance, media effectiveness, first-party data, intent signals, and business outcomes.
• Explore and scale AI-enabled reporting and analytics capabilities.
• Drive regional adoption of marketing technology and AI platforms.
• Establish governance, process consistency, transparency, and operational excellence across teams, agencies, and partners.
• Act as a trusted partner to Marketing, Sales, Digital Sales, Analytics, and Technology stakeholders.
• Influence without authority in a matrixed environment.
• Enable teams through frameworks, training, best practices, and thought leadership on ABM, AI, lead-to-revenue, and modern demand generation.

Requirements

• Significant experience in B2B demand generation, ABM, marketing operations, or revenue marketing leadership roles.
• Proven success driving pipeline growth, sales alignment, and measurable business outcomes across complex, matrixed organizations.
• Experience influencing senior stakeholders and leading cross-functional initiatives across Marketing, Sales, and Technology.
• Financial services, payments, fintech, or technology industry experience preferred.
• Deep understanding of demand generation, ABM, lead management, audience segmentation, buying-group marketing, and pipeline acceleration.
• Experience developing scalable frameworks, operating models, and playbooks that drive commercial impact.
• Strong knowledge of target account strategies, sales motions, and lead-to-revenue processes.
• Strong analytical mindset with experience leveraging data, measurement, automation, and AI capabilities to improve marketing performance.
• Working knowledge of marketing automation, CRM, analytics, and ABM technology platforms.
• Ability to translate insights into actionable recommendations and business decisions.
• Strategic leader capable of balancing long-term capability building with near-term commercial priorities.
• Effective communicator and collaborator with a track record of driving change through influence and enablement.
• Comfortable operating in fast-paced environments, bringing structure, clarity, and accountability.
• Experienced people leader with a focus on talent development, operational excellence, and continuous improvement.

Skills

• Demand Generation
• Account-Based Marketing (ABM)
• Marketing Operations
• Revenue Marketing
• Lead Management
• Audience Segmentation
• Buying-Group Marketing
• Pipeline Acceleration
• Data Analysis
• Marketing Automation
• CRM
• Analytics
• AI Capabilities
• Martech Adoption
• Stakeholder Management
• Cross-functional Leadership
• Change Management
• Talent Development
• Operational Excellence

Location

• Europe

Work Type

• Hybrid (at least 3 days in office)

Experience Level

• Director
• Leadership

About the Company

• Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories.
• Dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
• At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
• Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Equal Opportunity

• Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
• Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.