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About the Role

Weber Shandwick is seeking a Senior Associate, Influencer to support the development of influencer strategies, manage influencer outreach and negotiations, and collaborate with cross-functional teams to optimize influencer content and performance.

Responsibilities

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Coordinate approvals across client, legal, and integrated agency teams
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
• Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for ongoing optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

Requirements

• 3 years’ experience working in influencer marketing, preferably at an agency or in-house at a brand
• Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
• Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
• Comfortable supporting influencer contracting and negotiations
• Sharp project management skills — highly organized, detail-oriented, and deadline-driven
• Culturally curious — stays plugged into what’s trending, what’s next, and who’s shaping conversations
• Self-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the table
• Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
• Team player who thrives in a collaborative, integrated environment
• Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc)
• High cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I)
• Must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures
• Deep understanding of the influencer landscape is required
• Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents
• Open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself
• Experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness
• Ability to learn to step up to the plate and lead effectively in the client’s and agency’s best interests
• Ability to help cultivate, mentor and coach mid to junior staff members on the influencer team
• Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver
• Understand how important it is to be in compliance with best practices (FTC updates, platform requirements)
• Partner with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign
• Experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms
• Build client presentations that tell smart, compelling stories
• Willing to learn a little bit of everything, and open to take on anything

Skills

• Influencer Marketing
• Social Media Platforms (Instagram, TikTok, YouTube)
• Talent Identification
• Content Optimization
• Paid Media Collaboration
• Contract Negotiation
• Project Management
• Cultural Trend Monitoring
• Reporting and Performance Tracking
• Diversity, Equity & Inclusion (DE&I)
• Vendor Management
• RFP Process
• Mentoring and Coaching
• Compliance (FTC, platform requirements)
• Audience Building
• Presentation Skills

Location

• Remote
• Onsite

Work Type

• Hybrid

Experience Level

• Senior

Salary/Compensations

• $66,300 - $70,000

About the Company

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us—we look forward to getting to know you.
• We will process your personal data in accordance with our Recruitment Privacy Notice.

Equal Opportunity

• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
• EOE/AA/M/D/V/F.