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About the Role

We are seeking a Director of Earned Media to join our dynamic Tech Practice in New York. This role is designed for a seasoned media strategist who lives and breathes B2B technology, enterprise software, and emerging tech trends. As a Director, you will be the earned media anchor for our top-tier tech clients, architecting high-impact media strategies, counseling C-suite executives, and leveraging proprietary tools to build campaigns that win in culture.

Responsibilities

Design and execute proactive, integrated earned media campaigns that align with client business objectives.
Secure top-tier business, financial, and tech trade coverage.
Serve as a trusted advisor to senior clients.
Provide real-time counsel on media landscape shifts, crisis/issues management, and executive visibility opportunities.
Translate complex, highly technical B2B products and services into compelling, culturally resonant stories.
Partner seamlessly with Weber I/O (analytics and AI) and Weber Create (integrated media and influencers) to ensure earned media is machine-readable, optimized for search, and integrated into broader marketing ecosystems.
Maintain and continuously cultivate deep relationships with key journalists, editors, and analysts at top-tier business and technology publications.
Manage, mentor, and inspire a team of media specialists.
Guide their professional development and ensure excellence in execution across all account operations.
Play a critical role in agency growth by contributing strategic media insights and participating in new business pitches for the Tech Practice.

Requirements

8–10 years of experience in public relations, communications, or journalism, with a heavy emphasis on B2B technology within an agency environment.
Proven track record of securing high-profile placements in top-tier business and technology trade publications.
Deep, active relationships with key tech reporters.
Exceptional ability to connect macroeconomic trends and cultural moments with enterprise tech narratives.
Outstanding written and verbal communication skills; ability to draft compelling pitches, bylines, press releases, and executive briefing materials.
Demonstrated experience managing and developing junior talent, with a collaborative approach to working across cross-functional teams.
A high degree of adaptability and the ability to thrive in a fast-paced, matrixed, global agency environment.

Skills

B2B technology
Enterprise software
Emerging tech trends (AI, cloud, trust infrastructure)
Media strategy
C-suite counsel
Public relations
Communications
Journalism
Media relations
Team leadership
Business development
Strategic thinking
Writing
Verbal communication
Adaptability

Location

New York

Work Type

Hybrid

Experience Level

Director
8-10 years

Salary/Compensations

$100,000 - $130,000

About the Company

Weber Shandwick is a global "earned-first" communications network.
We deliver award-winning campaigns that blend creative storytelling, data-driven insights, and stakeholder value.
In a fast-moving, complex media landscape, we help brands break through the blur by creating cultural relevance and driving real business impact.

Equal Opportunity

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.