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About the Role
Blue Farm rethinks conventional oat drinks, aiming for natural, sustainable, and honest products. Starting with an innovative oat drink powder, the company now offers a full range of natural drinks, from Oat Bases to SuperLattes, designed to support customers in their daily lives. All product development, from initial concept to final formulation, is handled in-house.
Responsibilities
- Oversee the company's topline through B2B and DTC channels.
- Acquire and develop trade and wholesale customers.
- Commercially manage the online shop.
- Maintain demand through the marketing agency, focusing on revenue and margin.
- Expand the B2B business by acquiring new listings and wholesale customers, and developing existing key accounts.
- Manage B2B processes from inquiry to delivery, including offers, terms, order acceptance, and handover to supply chain and production.
- Commercially manage the DTC channel, focusing on revenue, conversion, and contribution margin for the Shopify store and subscription model, including assortment, pricing, and promotions.
- Support the Founder in marketing by briefing and managing the marketing agency (performance, content, reporting), and controlling CAC and ROAS.
- Make demand predictable by incorporating signals from pipeline, promotions, and subscription development into demand planning to ensure predictable inventory and cash flow.
Requirements
- Minimum 3-5 years of experience in Sales, E-Commerce, or Commercial Operations, preferably in FMCG/Food or DTC.
- Proven track record of revenue generation in B2B, DTC, or both.
- Experience with trade (listings, terms, key accounts) and ideally DTC (Shopify, subscription, performance marketing management).
- Data-driven decision-making based on revenue, margin, contribution margin, CAC, and ROAS.
- Proficiency in using AI for work efficiency (e.g., Claude, Google Gemini, ChatGPT).
- Experience with no-code tools like Make and/or n8n is a plus.
- Ability to acquire customers and ensure smooth processing (closing strength meets process discipline).
- Native-level German language skills.
- Business-fluent English language skills.
Skills
- Sales
- E-Commerce
- Commercial Operations
- B2B Sales
- DTC Sales
- Trade Management
- Wholesale Management
- Online Shop Management
- Subscription Model Management
- Performance Marketing
- Content Marketing
- Marketing Agency Management
- Demand Planning
- Data Analysis
- AI Tools
- No-Code Tools
- Process Management
Location
- Berlin (Alexanderplatz)
Work Type
- Hybrid
- Flexible Working Hours
Experience Level
- 3-5 years
Benefits
- Significant equity participation that grows with company success.
- Flat hierarchies and fast decision-making.
- Opportunity to shape the company in a growing brand.
- Oat drink flat rate in the office.
- Employee discounts for a healthy lifestyle.
- Flexible working hours.
- Hybrid work model.
- Co-working space in the heart of Berlin.
About the Company
- Blue Farm rethinks conventional oat drinks, aiming for natural, sustainable, and honest products.
- Started in 2021 with an innovative oat drink powder, now offers a holistic range of natural drinks.
- Product development from initial idea to final formulation is handled in-house.