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About the Role
As a Paid Search Senior Account Executive, you will be responsible for the execution of paid search activity. You will build strong platform knowledge and supplier relationships, as well as autonomously deliver structured experimentations, accurate media plans & billing, performance optimisation, and reporting & analysis. You will also oversee the performance of more junior team members, ensure adherence to the Wavemaker Way for Paid Search, and leverage available technology.
Responsibilities
- Execute paid search activity.
- Build strong platform knowledge and supplier relationships.
- Autonomously deliver structured experimentations, accurate media plans & billing, performance optimisation, and reporting & analysis.
- Oversee the performance of more junior team members, checking their work and advising on the correct course of action.
- Ensure adherence to the Wavemaker Way for Paid Search on clients.
- Contribute to the development of products.
- Make full use of the technology available, adopting 3rd and 1st party tools & technology.
- Support the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
- Interact effectively within the internal client team, and with the client & suppliers, building solid working relationships and establishing rapport.
- Ensure wider client or team deliverables are prepared, working with other team members and ensuring quality of output.
- Work with colleagues in the Global Hub to ensure daily diagnostics and governance are achieved to the highest standards.
- Be an active member of the Paid Search community, contributing to internal team meetings and participating in wider GroupM training & events.
- Collaborate with and support other team members in the implementation and optimisation of paid search campaigns for clients.
- Effectively run best practice compliant paid search campaigns, ensuring ongoing and timely optimization and looking for opportunities to improve performance.
- Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
- Spot trends & patterns in data, fix alerts & anomalies before they become a problem.
- Be responsible for the execution of a ‘fearless growth’ mindset in your team, continually experimenting and driving performance forwards for clients.
- Take ownership of elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
- Ensure service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through the project management suite.
Requirements
- Deep Paid Search knowledge and experience.
- Current dated certifications (Google Ads and Microsoft Ads).
- Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
- Strong Microsoft Office skills including Excel & PowerPoint.
- Experience in Google Data Studio or similar reporting platforms.
- Operationally proficient with excellent project management skills.
- Demonstrable ability to manage multiple tasks at once.
- Proactive with the confidence to question the status quo.
- Focus on causation, not just the correlation of data & performance.
- Ability to identify insight, make it actionable, and get it done.
- Immaculate attention to detail.
- Must have the right to work in the UK.
Skills
- Paid Search
- Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.)
- Analytical mindset
- Creativity
- Bid management
- PPC technology platforms
- Google Analytics
- GMP platform
- SA360
- Adobe
- Microsoft Office
- Excel
- PowerPoint
- Google Data Studio
- Project management
Location
- UK
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.
- We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.