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About the Role

As our Commerce & Retail Strategy Director, you will strengthen brand and product discoverability across retail, commerce, marketplace, and retail media environments. This role is focused on commerce and retail media, seeking practitioners with strong experience in these areas, as well as digital shelf, retailer search, ecommerce activation, shopper marketing, or omnichannel commerce. Experience with GEO/AEO or AI-driven discovery is advantageous.

Responsibilities

Identify relevant commerce and retail environments, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
Evaluate how product content, taxonomy, reviews, availability, ratings, and merchandising influence search, AI visibility, and conversion.
Partner with commerce, retail media, SEO, and brand teams to recommend practical changes for product discoverability and performance.
Translate GEO/AEO needs into commerce actions like improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
Identify areas of team control versus those requiring retailer or partner coordination.
Support activation planning across priority retailers and marketplaces.
Connect AI/search visibility learnings to commerce performance and retail media planning.
Develop retailer-specific strategies for search, digital shelf, retail media, and marketplace environments to ensure brand discoverability and conversion readiness.
Partner with retail media, ecommerce, category management, and shopper marketing teams to drive execution across key retail partners and commerce channels.

Requirements

Demonstrated experience in commerce, retail media, ecommerce, digital shelf, marketplace management, shopper marketing, or omnichannel activation.
Hands-on experience with retailer ecosystems, retail media networks, retailer search, marketplace platforms, ecommerce activation, or digital shelf optimization.
Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
Ability to work across brands, retail partners, and internal commerce/media teams.
Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar is preferred.
Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.
Experience within FMCG/CPG, retail, consumer health, consumer electronics, petcare, lifestyle, or similar consumer-focused categories is strongly preferred.
Experience with Amazon, retailer.com environments, retail media networks, and digital shelf content optimization is highly desirable.
Candidates with primary experience in SEO, GEO, content strategy, or organic search must demonstrate meaningful hands-on commerce, retail media, marketplace, or retailer search experience.

Skills

Commerce
Retail Media
Ecommerce
Digital Shelf
Marketplace Management
Shopper Marketing
Omnichannel Activation
Retailer Ecosystems
Retailer Search
Marketplace Platforms
PDP Optimization
Retail Media Activation
SEO
GEO
Content Strategy
Organic Search

Location

Office or clients' office

Work Type

Hybrid

Experience Level

Director

Benefits

Pension
Life Assurance
Private Medical cover
Reflection Days
Shared Parental Leave
Inclusive Benefits
Employee Action Groups

About the Company

Starcom is a global communications planning and media leader with over 80 years of history.
Grounded in the principle that people are central to all activities, Starcom harnesses data and technology to advance people and businesses.
With over 7,000 employees in 100+ offices globally, Starcom is the flagship Publicis Media agency utilizing the 'Power of One' model.
Starcom focuses heavily on employee development with flagship D&I and L&D programs.
The company fosters a culture of 'Brave Plays' for career development, resulting in an energized and committed talent base.
Recognized as one of Campaign’s Best Places to Work for five years, Media Week's Agency of the Year 2025, and one of the Sunday Times Best Places to Work 2025.

Equal Opportunity

Starcom is an equal opportunities employer, welcoming applications from all backgrounds.
Discrimination is not practiced based on race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
The company is committed to a fair, accessible, and inclusive recruitment process.
Candidates with access needs (e.g., related to disability, neurodivergence, or health conditions) are encouraged to communicate them for accommodation.
Sharing information about access needs will not impact an application.
The company culture is guided by values of empathy, mutual uplift, responsibility, and embracing change, ensuring everyone feels seen, respected, and included.