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About the Role

The Manager, Sponsorship Activation Strategy & Enablement will maximize the commercial and marketing value of Visa’s sponsorship and partnership portfolio across Europe. This role acts as a key partner to various teams, translating sponsorship rights into clear, compelling, and scalable activation opportunities, ensuring strategic planning, effective communication, and successful client activation.

Responsibilities

Own the planning, forecasting, and prioritization of sponsorship activation opportunities.
Develop activation strategies tailored to different client segments.
Work closely with Sales, Account Executives, and Marketing Services teams to identify and prioritize opportunities.
Build annual and quarterly activation roadmaps aligned with sponsorship calendars, client priorities, and market opportunities.
Identify new approaches and activation models to increase client participation and scalability.
Support onsite delivery of selected sponsorship activations.
Develop best-in-class sell-in materials, toolkits, and client-facing resources.
Act as a subject matter expert for sponsorship activation, advising teams on asset utilization.
Create frameworks and recommendations to align sponsorship opportunities with client business goals.
Support strategic client conversations and business development opportunities.
Serve as a key liaison between Sponsorship Marketing, Marketing Services, Sales, Client Marketing, and local market teams.
Establish and continuously improve processes, governance, and ways of working for cross-functional collaboration.
Drive alignment across teams for consistent communication and efficient execution of sponsorship opportunities.
Lead and maintain a centralized view of sponsorship activation opportunities, pipeline status, and client engagement.
Track activation performance and business outcomes across sponsorship programs.
Produce regular reporting, dashboards, and insights for leadership and stakeholders.
Identify trends, successes, and optimization opportunities to improve future strategies.
Support the development of measurement frameworks to demonstrate the value of sponsorship investments.
Support the creation of activation toolkits, planning resources, and strategic guidance for Visa markets.
Ensure sponsorship opportunities are accessible, well-communicated, and easy for client-facing teams to leverage.
Contribute to the long-term evolution of Visa’s sponsorship and partnership activation strategy across Europe.

Requirements

Experience in marketing, consulting, market research, insights, marketing analytics, business analytics, corporate or agency environments.
Experience conducting analysis of primary quantitative and qualitative market research data.
Experience leading and managing large market research tracking programs.
Experience with qualitative and quantitative research methodologies.
Experience in analyzing and synthesizing information to drive insights and strategic business decisions.
Experience transitioning from technical research perspectives to practical business considerations.
Experience presenting complex analyses in an easily digestible format for senior management and client consumption.
Experience uncovering insights using multiple sources of data, identifying trends, outliers, and limitations.
Experience organizing, prioritizing, and managing multiple projects simultaneously.
Experience in payments or financial institutions.
Experience managing senior-level stakeholder feedback.
Experience partnering with senior-level business leaders to meet deadlines.
Experience working independently within complex and ambiguous environments.
Experience handling and prioritizing multiple project workstreams simultaneously.
Experience working across sales, marketing, and client-facing functions to deliver integrated commercial and marketing solutions.
Experience in sponsorship/partnership marketing, marketing strategy, or a related commercial marketing discipline.
Strong analytical capability with experience using data and insights to drive decision-making.
Experience developing strategic plans, frameworks, or operating models.
Strong project and programme management skills with the ability to manage multiple priorities simultaneously.
Excellent stakeholder management skills and experience working in highly matrixed organisations.
Experience supporting sales organisations through the creation of client proposals, presentations, and commercial narratives.
Ability to simplify complex information and translate strategy into actionable plans.
Comfortable building reporting frameworks, dashboards, and performance measurement approaches.
Strong presentation, storytelling, and communication skills.
Curious, proactive, and continuously seeking new ways to improve processes, collaboration, and business outcomes.
Demonstrated ability to lead by influence and drive alignment across diverse stakeholder groups.

Skills

Sponsorship Activation Strategy
Partnership Marketing
Client Marketing
Commercial Acumen
Analytical Rigor
Stakeholder Management
Strategic Planning
Forecasting
Performance Reporting
Market Research Analysis
Data Synthesis
Project Management
Cross-functional Collaboration
Presentation Skills
Storytelling

Location

Europe

Work Type

Hybrid (at least 3 days in office)

Experience Level

Manager

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories.
Dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Equal Opportunity

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.