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About the Role

The Manager, Sponsorship Activation Strategy & Enablement will maximize the commercial and marketing value of Visa’s sponsorship and partnership portfolio across Europe. This role acts as a key partner to various teams, translating sponsorship rights into clear, compelling, and scalable activation opportunities, ensuring strategic planning, effective communication, and successful client activation.

Responsibilities

• Own the planning, forecasting, and prioritization of sponsorship activation opportunities.
• Develop activation strategies tailored to different client segments.
• Work closely with Sales, Account Executives, and Marketing Services teams to identify and prioritize opportunities.
• Build annual and quarterly activation roadmaps aligned with sponsorship calendars, client priorities, and market opportunities.
• Identify new approaches and activation models to increase client participation and scalability.
• Support onsite delivery of selected sponsorship activations.
• Develop best-in-class sell-in materials, toolkits, and client-facing resources.
• Act as a subject matter expert for sponsorship activation, advising teams on asset utilization.
• Create frameworks and recommendations to align sponsorship opportunities with client business goals.
• Support strategic client conversations and business development opportunities.
• Serve as a key liaison between Sponsorship Marketing, Marketing Services, Sales, Client Marketing, and local market teams.
• Establish and continuously improve processes, governance, and ways of working for cross-functional collaboration.
• Drive alignment across teams for consistent communication and efficient execution of sponsorship opportunities.
• Lead and maintain a centralized view of sponsorship activation opportunities, pipeline status, and client engagement.
• Track activation performance and business outcomes across sponsorship programs.
• Produce regular reporting, dashboards, and insights for leadership and stakeholders.
• Identify trends, successes, and optimization opportunities to improve future strategies.
• Support the development of measurement frameworks to demonstrate the value of sponsorship investments.
• Support the creation of activation toolkits, planning resources, and strategic guidance for Visa markets.
• Ensure sponsorship opportunities are accessible, well-communicated, and easy for client-facing teams to leverage.
• Contribute to the long-term evolution of Visa’s sponsorship and partnership activation strategy across Europe.

Requirements

• Experience in marketing, consulting, market research, insights, marketing analytics, business analytics, corporate or agency environments.
• Experience conducting analysis of primary quantitative and qualitative market research data.
• Experience leading and managing large market research tracking programs.
• Experience with qualitative and quantitative research methodologies.
• Experience in analyzing and synthesizing information to drive insights and strategic business decisions.
• Experience transitioning from technical research perspectives to practical business considerations.
• Experience presenting complex analyses in an easily digestible format for senior management and client consumption.
• Experience uncovering insights using multiple sources of data, identifying trends, outliers, and limitations.
• Experience organizing, prioritizing, and managing multiple projects simultaneously.
• Experience in payments or financial institutions.
• Experience managing senior-level stakeholder feedback.
• Experience partnering with senior-level business leaders to meet deadlines.
• Experience working independently within complex and ambiguous environments.
• Experience handling and prioritizing multiple project workstreams simultaneously.
• Experience working across sales, marketing, and client-facing functions to deliver integrated commercial and marketing solutions.
• Experience in sponsorship/partnership marketing, marketing strategy, or a related commercial marketing discipline.
• Strong analytical capability with experience using data and insights to drive decision-making.
• Experience developing strategic plans, frameworks, or operating models.
• Strong project and programme management skills with the ability to manage multiple priorities simultaneously.
• Excellent stakeholder management skills and experience working in highly matrixed organisations.
• Experience supporting sales organisations through the creation of client proposals, presentations, and commercial narratives.
• Ability to simplify complex information and translate strategy into actionable plans.
• Comfortable building reporting frameworks, dashboards, and performance measurement approaches.
• Strong presentation, storytelling, and communication skills.
• Curious, proactive, and continuously seeking new ways to improve processes, collaboration, and business outcomes.
• Demonstrated ability to lead by influence and drive alignment across diverse stakeholder groups.

Skills

• Sponsorship Activation Strategy
• Partnership Marketing
• Client Marketing
• Commercial Acumen
• Analytical Rigor
• Stakeholder Management
• Strategic Planning
• Forecasting
• Performance Reporting
• Market Research Analysis
• Data Synthesis
• Project Management
• Cross-functional Collaboration
• Presentation Skills
• Storytelling

Location

• Europe

Work Type

• Hybrid (at least 3 days in office)

Experience Level

• Manager

About the Company

• Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories.
• Dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
• At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
• Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Equal Opportunity

• Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
• Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.