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About the Role

TOCA Social is seeking a data-driven and proactive Paid Media Manager to execute and optimize best-in-class paid media campaigns across UK and US markets. This role involves owning campaign execution, performance, and recommendations, collaborating with cross-functional marketing teams to align paid activity with overall marketing strategy.

Responsibilities

• Execute paid media campaigns across TOCA Social's UK and US venues, ensuring timely and accurate launches.
• Manage campaigns across Meta, TikTok, and Google Ads platforms, aligning with marketing strategy and objectives.
• Monitor daily campaign performance and provide actionable recommendations for improvement.
• Analyze campaign data and produce regular performance reports with clear insights.
• Implement campaign setup best practices, including targeting, structures, naming, and optimization.
• Recommend monthly media budget allocation across channels, campaigns, and markets for maximum performance.
• Partner with Conversion & Growth Manager on paid and organic performance alignment.
• Collaborate with Social & Content Manager on creative recommendations based on performance and insights.
• Conduct A/B testing across audiences, creative, messaging, and campaign structures.
• Stay updated on platform updates, new features, and industry best practices, sharing recommendations.
• Ensure accurate campaign tracking and performance measurement against KPIs.

Requirements

• Minimum 3 years of experience in paid media, preferably within a media or digital marketing agency.
• Strong hands-on experience managing campaigns across Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and Google Ads (Search, Performance Max, Display, and/or YouTube).
• Strong analytical skills with the ability to interpret data and generate actionable recommendations.
• Experience managing campaign budgets and making informed allocation decisions.
• Excellent understanding of audience targeting, campaign structures, bidding strategies, and optimization techniques.
• Highly organized with strong attention to detail.
• Ability to manage multiple campaigns and priorities across different markets.
• Strong communication skills and confidence presenting performance insights.
• Proficient in Excel/Google Sheets and campaign reporting.

Skills

• Paid Media
• Paid Social
• Paid Search
• Meta Ads Manager
• TikTok Ads Manager
• Google Ads
• Campaign Execution
• Campaign Optimization
• Data Analysis
• Budget Management
• Audience Targeting
• A/B Testing
• Excel
• Google Sheets
• Google Analytics (GA4)
• Google Tag Manager
• Looker Studio

Location

• Hybrid
• UK
• US

Work Type

• Hybrid

Experience Level

• Minimum 3 years

Salary/Compensations

• Competitive salary

Benefits

• Competitive holiday allowance
• Complimentary TOCA games
• Discounts on F&B
• Free meal whilst on shift
• Local retail & hospitality discounts
• Teammate Assistance Programme with access to free counselling sessions
• Potential for future opportunities

About the Company

• TOCA Social is the world's first dining and entertainment experience with a football twist.
• Our first venue opened in 2021 in The O2, London.
• We have 3 operating UK venues and have opened international venues in Dallas, Paris, Guatemala and Mexico in 2026.
• At TOCA Social, Everybody Plays! Football knowledge is not required.
• We thrive in energetic and fun environments.

Equal Opportunity

• TOCA Social is committed to providing an inclusive recruitment process.
• If you require any reasonable adjustments at any stage of the application or interview process, please let us know.