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About the Role

As Marketing & Demand Generation Manager for the Netherlands, you will be the driving force behind our market presence and pipeline growth in the Dutch market. Reporting to the Head of International Marketing, you will own the demand generation engine, including email nurturing, event execution, paid acquisition, and budget management. This is a hands-on role requiring close collaboration with the sales team to ensure alignment and deliver measurable business impact.

Responsibilities

Design, execute, and optimize email campaigns targeting prospects and leads across the funnel.
Segment audiences and personalize messaging to maximize engagement.
Monitor campaign performance and conduct A/B testing.
Plan, organize, and attend local events to generate a qualified pipeline.
Coordinate logistics, speakers, messaging, and follow-up workflows for events.
Identify and evaluate new event opportunities relevant to the Dutch market.
Own and manage the Netherlands marketing budget, tracking spending and reporting on ROI.
Work with Finance and Marketing leadership to forecast and plan quarterly investments.
Develop and execute integrated multi-channel campaigns to generate net-new demand.
Create content and collaborate with other regional teams to localize assets for the Dutch market.
Build repeatable campaign playbooks and track performance against pipeline targets.
Manage paid campaigns across LinkedIn Ads, Google Ads, and other relevant Dutch channels.
Optimize targeting, bidding strategies, ad creatives, and landing pages to maximize ROI.
Analyze performance data and report on ROAS, CPL, and contribution to the pipeline.

Requirements

5 years of experience in Demand Gen, Field Marketing, or Growth Marketing in a fast-moving B2C/B environment.
Proven track record of generating pipeline and contributing to revenue growth.
Hands-on experience with email marketing platforms.
Strong project management skills with the ability to run multiple campaigns simultaneously.
Budget management experience with a data-driven mindset.
Native Dutch speaker with professional proficiency in English.
Based in Amsterdam, with regular presence in the office.
Experience in Asset Management, Funds, or B2B SaaS is a plus.
Familiarity with CRM tools (Salesforce, HubSpot CRM) is a plus.
Experience working in an international marketing environment is a plus.

Skills

Email marketing platforms
Project management
Budget management
Data-driven analysis
LinkedIn Ads
Google Ads
CRM tools (Salesforce, HubSpot CRM)

Location

Amsterdam

Work Type

Full-time

Experience Level

5 years of experience

Benefits

A key role with real ownership and visibility within an international team.
A fast-growing company with strong ambition in the Dutch market.
The opportunity to build and scale marketing operations in your region.

About the Company

A European company with over 270 professionals dedicated to clients.
Provides innovative and high-performing investment solutions across Europe.
Recognized for development success and sense of innovation.
Exclusively owned by its managers.
Nearly 160,000 clients trust the company with over 9.6 billion euros in savings.
Offices in Paris, London, Dublin, Amsterdam, Singapore, Lisbon, and Vienna.
Head office is based in Paris.