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About the Role

This is a rare opportunity to become the Senior Creative Director on one of Bray Leino's flagship retail accounts. You'll be the creative voice our client trusts, building a genuine partnership that allows you to challenge thinking, unlock opportunities and consistently raise the bar. Working closely with senior client stakeholders, you'll become their strategic creative advisor, understanding their ambitions as deeply as you understand the craft itself. Internally, you'll inspire and lead a talented team across every discipline, creating an environment where brilliant ideas flourish and great people do their best work. From national campaigns and brand communications to digital experiences, social, in-store, content and everything in between, you'll oversee creative output across the entire customer journey, ensuring every piece of work feels connected, distinctive and commercially effective. Working alongside Strategy, Client Services and Production, you'll help shape creative thinking from the very beginning, balancing ambitious ideas with exceptional delivery. If you thrive on collaboration, love building trusted client relationships and are passionate about producing work that people notice and businesses value, you'll fit right in.

Responsibilities

Leading the creative vision across one of our most significant retail clients, ensuring every brief delivers exceptional creative thinking.
Building trusted, influential relationships with senior client stakeholders, becoming a genuine creative partner rather than simply a supplier.
Inspiring multidisciplinary creative teams to produce best-in-class work across every channel and touchpoint.
Providing creative direction from initial concept through to final execution, ensuring consistently high standards across all output.
Partnering with Strategy to turn powerful customer insight into compelling, effective creative ideas.
Collaborating with Client Services and Production to ensure ambitious creative is delivered on time, on budget and to the highest quality.
Mentoring and developing creatives, helping nurture future creative leaders while fostering a culture built on curiosity, collaboration and creative bravery.
Championing innovation, exploring new technologies, formats and ways of thinking that keep both Bray Leino and our clients ahead of the curve.
Playing a key role in the senior leadership team for the account, helping align creative ambition with commercial success and long-term client growth.

Requirements

A background as either a Copy Writer, Art Director or senior integrated creative.
Significant agency experience delivering integrated campaigns across digital, social, content and retail.
A portfolio demonstrating exceptional creative thinking alongside measurable commercial impact.
Outstanding presentation and storytelling skills, with the confidence to influence and inspire senior clients.
A proven ability to build long-term client relationships based on trust, credibility and partnership.
Experience leading, mentoring and developing multidisciplinary creative teams.
Strong commercial awareness and the ability to balance creative ambition with operational excellence.
Excellent judgement, high creative standards and an eye for detail without losing sight of the bigger picture.
A collaborative style and the ability to bring people together around ambitious ideas.
Belief that creativity has the power to transform businesses, and excitement by the opportunity to help one of the UK's most recognised retail brands continue to evolve through exceptional work.

Skills

Creative Vision
Client Relationship Building
Team Leadership
Creative Direction
Strategic Thinking
Collaboration
Mentoring
Innovation
Presentation Skills
Storytelling
Commercial Awareness
Judgement
Attention to Detail

Location

London W1

Work Type

Hybrid

Experience Level

Senior
Significant agency experience

Benefits

25 days' holiday, increasing to 29 after two years' service, plus Bank Holidays
Company pension scheme with enhanced employer contributions after one year's service
Medical Cash Plan including Employee Assistance Programme
Employee Discount Scheme
Electric Car Salary Sacrifice Scheme
Outstanding training and career development, including The MISSION Group Learning Platform
Employee referral scheme
Regular social events
Christmas shutdown
Long service awards
Cycle to Work scheme
MISSION Share Scheme

About the Company

Bray Leino is a full-service brand growth Agency established in North Devon in 1973.
Today, our people work across London, Bristol and beyond, helping some of the UK's best-known brands grow through bold thinking and brilliant creative.
You'll also be part of MISSION — a collective of agencies dedicated to helping clients thrive.
The MISSION Group's vision? To be the preferred creative partner for real business growth by delivering Work That Counts™.

Equal Opportunity

At Bray Leino we believe the best ideas come from diverse perspectives and that culture only thrives when everyone has the space to show up as themselves. We're committed to building an environment that's welcoming, respectful and genuinely inclusive for all.
We're proud to be a Disability Confident Committed (Level 1) Employer. That means we've pledged to make our recruitment process accessible and inclusive, promote our roles widely, and offer interviews to disabled applicants who meet the minimum criteria. We also anticipate and provide reasonable adjustments where needed, because supporting every candidate matters.
If you need any adjustments to take part in the process, just let us know, we're here to help.