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About the Role
As a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth. You will work closely with cross-functional stakeholders—including Sales, Product Management, and Commercial Excellence—to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints.
Responsibilities
- Ensure brand consistency across all marketing and communication channels.
- Develop and manage brand positioning and messaging to reinforce ZEISS's premium image in the eyewear industry.
- Conduct market, consumer, and competitive analysis to identify insights, trends, and opportunities that inform brand and marketing strategies.
- Translate global brand strategy into locally relevant initiatives while maintaining global brand alignment.
- Plan, develop, and execute integrated marketing campaigns across online and offline channels, including digital, social media, and retail marketing.
- Collaborate with internal teams and external agencies to create high-quality, compelling content and marketing materials.
- Monitor, analyze, and evaluate campaign performance, providing actionable insights and recommendations for continuous optimization.
- Design and implement consumer engagement initiatives that strengthen brand connection, preference, and loyalty.
- Partner with retail and commercial teams to enhance in-store brand experience, visibility, and consumer touchpoints.
- Drive initiatives that elevate the end-to-end brand experience from awareness to purchase and advocacy.
Requirements
- Minimum 5 years of experience in brand marketing or brand management, preferably within premium consumer goods or related industries.
- Proven capability in brand communication strategy, including messaging framework development and integrated content planning.
- Hands-on experience in managing integrated marketing campaigns, with strong exposure to digital and social media marketing.
- Excellent verbal and written communication skills in both Korean and English.
- Experience in FMCG, premium brands, or retail-driven marketing environments.
- Experience working in a global or regional matrix organization, collaborating with multiple stakeholders across functions and geographies.
Skills
- Brand Strategy & Management
- Marketing Campaign Development & Execution
- Consumer Engagement & Brand Experience
- Creativity & Strategic Thinking
- Strong Analytical and Problem-Solving Skills
- Excellent Communication & Cross-Functional Collaboration
- Consumer-Centric Mindset
- Ability to Balance Brand Vision with Commercial Objectives
Location
- Seoul
Work Type
- Regular
Experience Level
- Minimum 5 years of experience
About the Company
- ZEISS Korea Vision Care operates in the eyewear lenses category.