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About the Role

The PR Specialist for the Fashion Division is responsible for enhancing brand awareness and strengthening presence through comprehensive PR activities, leveraging extensive knowledge of fashion, market trends, and communication. Working under the direction of the PR Manager and Senior Specialist, this role effectively conveys the brand's core values and DNA, collaborating with the team to achieve strategic objectives.

Responsibilities

Overall public relations operations
PR activities including print, digital, and influencers
Media exposure management (negotiation, progress management, proofreading)
Press release creation and distribution (including translation and proofreading)
Building and maintaining relationships with editors, press, stylists, opinion leaders, and celebrities
Data collection and basic analysis of PR activities
Support for executing PR initiatives in collaboration with the Paris HQ PR team
Media interview support (including on-site coordination and shooting attendance)
Preparation and operational support for exhibitions and events
Sample management
Conducting purchasing, lease appointments, and inventory management in cooperation with assistants
Reporting to the Paris HQ PR team
Document creation, data entry, information gathering, and competitor analysis support
Internal communication tasks
Liaison, coordination, and support with relevant departments
System tool management
Data entry and management
Budget management support
Support for budget management and basic analysis under the direction of the PR Manager
Team support
Cooperating with PR Coordinators and Assistants to ensure accurate and smooth daily operations

Requirements

Over 3 years of PR experience in the luxury fashion industry
Fundamental knowledge of PR and understanding of the industry
Knowledge of media and influencers
High accuracy and execution ability
Basic analytical and reporting skills
Coordination and communication skills (building good relationships with internal and external stakeholders)
Language proficiency: Business level Japanese and English (conversation, reading, and writing) (TOEIC 800+)
PC skills: Word (creation of various internal and external documents/materials), Excel (functions, data table creation), PowerPoint (creation of meeting materials)

Skills

Public Relations
Media Relations
Influencer Marketing
Digital Marketing
Content Creation
Event Management
Budget Management
Data Analysis
Reporting
Communication
Coordination
Japanese
English
Microsoft Word
Microsoft Excel
Microsoft PowerPoint

Location

Tokyo Square Garden Office (directly connected to Kyobashi Station on the Metro Ginza Line)

Work Type

Full-time
On-site

Experience Level

3+ years of PR experience in luxury fashion

Salary/Compensations

Approximately 7 million JPY (based on experience and abilities)

Benefits

Various social insurances
Annual paid leave
Volunteer leave