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About the Role

The Marketing Specialist, Demand Generation, ANZ is responsible for supporting the coordination, execution, and optimization of demand generation initiatives across Australia and New Zealand. This role contributes to pipeline growth by delivering targeted campaigns, managing lead conversion activities, supporting sales enablement, and ensuring marketing programs align with business objectives and revenue targets.

Responsibilities

Coordinates and contributes to the development and execution of integrated marketing and demand generation campaigns aligned to business objectives and revenue targets.
Works closely with the ANZ Marketing team, Sales teams, and business stakeholders to execute marketing activities that support pipeline creation and business growth.
Supports the creation and execution of targeted demand generation programs tailored to business units and priority market segments.
Assists with the development and maintenance of the marketing activity calendar and supporting campaign documentation.
Supports campaign readiness planning to ensure stakeholders understand campaign objectives, timelines, requirements, success measures, and lead follow-up processes.
Manages and supports lead conversion activities, working closely with Sales to ensure Marketing Qualified Leads (MQLs) are effectively progressed to Sales Qualified Leads (SQLs) and opportunities.
Collaborates with stakeholders to track, measure, report, and optimize the performance of demand generation programs and marketing initiatives.
Participates in the execution of one-to-one campaigns, sales plays, marketing collateral, and other sales enablement activities designed to generate opportunities and accelerate deal closure.
Coordinates and delivers content, tools, and materials for internal and external communications, ensuring consistent messaging and stakeholder alignment.
Assists with the coordination and facilitation of sales enablement programs that strengthen collaboration between sales, marketing, and strategic partners.
Supports the monitoring and management of communication and information distribution across marketing and communications teams.
Contributes to the development of marketing collateral and content that supports client engagement, lead generation, and sales effectiveness.
Utilizes CRM and marketing automation platforms to support campaign execution, lead management, reporting, and performance optimization.
Performs any other related task as required by the Marketing leadership team.

Requirements

Seasoned knowledge and understanding of marketing best practices, demand generation principles, and integrated campaign execution.
Strong understanding of marketing and sales concepts, pipeline management, and lead lifecycle processes.
Excellent written and verbal communication skills, with the ability to influence and engage stakeholders across different levels of the organization.
Excellent interpersonal and collaboration skills, with the ability to work effectively with sales, marketing, and business teams.
Understanding of NTT DATA's business model, client industries, and drivers of account growth, with the ability to articulate value propositions effectively.
Strong analytical mindset with the ability to track, measure, and report on campaign and pipeline performance.
Awareness of data privacy, governance, and compliance requirements relating to marketing activities.
Working knowledge of CRM systems, marketing automation platforms, and modern marketing technologies.
Understanding of multi-channel engagement strategies and data-driven marketing approaches.
Ability to manage multiple initiatives simultaneously while delivering measurable business outcomes within deadlines.
Strong program management, prioritization, and organizational skills.
Demonstrates adaptability, resilience, and the ability to work effectively in a dynamic and evolving business environment.

Skills

Demand Generation
Integrated Campaign Execution
Marketing and Sales Concepts
Pipeline Management
Lead Lifecycle Processes
Communication Skills
Interpersonal Skills
Collaboration Skills
Analytical Mindset
CRM Systems
Marketing Automation Platforms
Multi-channel Engagement Strategies
Data-driven Marketing
Program Management
Prioritization
Organizational Skills
Adaptability
Resilience

Location

Australia
New Zealand

Work Type

Hybrid Working

Experience Level

Seasoned professional experience
Proven experience as a Marketing Specialist, Demand Generation Specialist, Campaign Specialist, or similar marketing role
Hands-on experience managing marketing campaigns
Hands-on experience with CRM and marketing automation platforms
Experience utilizing campaign performance data, behavioural insights, intent data, and reporting metrics
Experience working across multiple geographies and stakeholder groups

Education Level

Bachelor's degree or equivalent qualification in Marketing, Business, Communications, or a related field.
Professional certifications in Digital Marketing, Marketing Automation, AI-enabled Marketing, CRM platforms, or other relevant marketing disciplines are advantageous.
Evidence of continuous professional development in digital marketing, client engagement, business development, or industry marketing is preferred.

About the Company

NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100.
We are committed to accelerating client success and positively impacting society through responsible innovation.
We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services.
Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future.
As a Global Top Employer, we have experts in more than 70 countries.
We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners.
NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity.
We are committed to providing an environment free of unfair discrimination and harassment.
We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.
Join our growing global team and accelerate your career with us. Apply today.