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About the Role
Appier is seeking an Account Manager to help clients maximize their advertising performance using AI-powered advertising solutions. This role involves analyzing campaign data, identifying performance drivers, and developing and executing improvement strategies. You will understand client business goals and KPIs, and lead continuous improvements in advertising strategy, targeting, budget allocation, bidding, and creative.
Responsibilities
- Understand client business goals, marketing challenges, and advertising KPIs.
- Develop advertising campaign strategies based on client objectives.
- Analyze campaign data and identify factors influencing performance.
- Analyze performance using metrics such as CPA, CPI, ROAS, LTV, retention rate, and conversion rate.
- Propose improvement measures for targeting, bidding, budget allocation, ad placements, and creative.
- Verify hypotheses and execute improvement measures based on analysis results.
- Provide regular reports, strategic proposals, and consulting to clients.
- Propose additional measures leading to improved advertising performance and business growth.
- Build long-term relationships with clients.
- Propose measures to maintain and expand campaign budgets.
- Research market trends, competitive landscape, and user behavior.
- Collaborate with internal teams such as advertising operations, sales, solutions, and product.
- Share feedback from clients internally and contribute to product improvement.
Requirements
- Experience in digital advertising operations, analysis, or operational improvement.
- Experience identifying issues and proposing/executing improvement measures based on advertising data.
- Experience explaining and proposing analysis results and improvement measures to clients or internal stakeholders.
Skills
- AI
- Data Analysis
- Advertising Strategy
- Campaign Management
- Performance Marketing
- Consulting
- SQL
- BI Tools
- Excel
- Spreadsheets
Location
- Tokyo, Japan
- Hybrid
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-level
Benefits
- Various social insurances
- Choice of Mac or Windows PC
- Free snacks and drinks in the office
- English learning support system
- Flextime system
- Hybrid work system
About the Company
- Appier is an AI-native SaaS company that solves corporate marketing and business growth challenges using cutting-edge AI technology.
- We operate in 17 locations worldwide and have supported over 1,800 companies.
- Our vision is to 'Make Software Smarter and Improve ROI with AI,' providing AI solutions in areas such as advertising, data utilization, and personalization.
- Appier Group Inc. is listed on the Tokyo Stock Exchange Prime Market (Securities Code: 4180).
- We have a stable business foundation as a listed company while actively investing in new technologies and products in the growing AI field.
- Our world-class R&D team includes members with expertise in AI, data analysis, distributed systems, and marketing, including individuals from Google, Intel, and Yahoo, as well as AI talent from top global institutions like Harvard and Stanford.
- Our CEO is an AI researcher who has received the Best Paper Award for AI application research in the US and was involved in the development of Google's autonomous driving technology.