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About the Role

We are seeking a commercially minded B2B Marketing Manager to lead marketing across EMEA. This role will act as the primary marketing partner to the regional Sales organization, driving strategic demand-generation initiatives and overseeing the regional marketing program. You will influence commercial priorities, shape marketing strategy, and ensure campaigns, events, partnerships, and demand-generation activities deliver measurable business impact.

Responsibilities

Act as the primary Marketing Business Partner for the EMEA Sales organisation, building trusted relationships with senior commercial stakeholders.
Translate commercial priorities into regional marketing strategies and clear marketing recommendations.
Influence decision-making through data, insight and commercial rationale.
Lead strategic planning sessions and ensure alignment between regional Sales priorities and global marketing objectives.
Represent Marketing across cross-functional projects and business initiatives.
Lead the evolution of WGSN’s global demand generation capability while owning the EMEA demand generation strategy.
Drive initiatives that improve demand generation across the marketing and sales funnel, strengthening lead management, attribution, conversion and marketing effectiveness.
Partner with Sales leadership, Marketing Operations and regional Marketing teams to deliver scalable improvements that support business growth.
Use insight and performance data to optimise marketing effectiveness and recommend future improvements.
Own the EMEA marketing calendar, ensuring activity supports regional commercial priorities and global business objectives.
Lead the strategic planning of integrated marketing programmes across campaigns, Account-Based Marketing, owned events, third-party partnerships and paid social media.
Work closely with the wider marketing team to ensure programmes are delivered to a high standard, while remaining hands-on where required.
Champion the WGSN brand across EMEA and identify opportunities to strengthen customer engagement and market presence.
Define and monitor marketing KPIs to evaluate business performance.
Produce reporting and actionable recommendations for regional and global stakeholders.
Use campaign, pipeline and customer insight to continuously optimise marketing activity.
Share best practice and learning across regional marketing teams to improve marketing effectiveness globally.

Requirements

Significant experience in B2B marketing, ideally within SaaS, subscription, insights or technology businesses.
Strong commercial awareness with excellent stakeholder management and influencing skills, able to build trusted relationships and translate business priorities into marketing strategies.
Experience developing and optimising demand generation programmes across the marketing and sales funnel, including lead management, lead scoring, marketing attribution, CRM (Salesforce) and conversion optimisation.
Experience leading integrated B2B marketing programmes across campaigns, events, partnerships, ABM and digital marketing.
Comfortable balancing strategic thinking with hands-on marketing delivery.
Experience leading strategic projects across multiple teams and regions.
Excellent communication, presentation and project management skills.
Analytical mindset with the ability to use data and insight to drive marketing decisions.

Skills

B2B Marketing
Demand Generation
Marketing Strategy
Campaign Management
Event Management
Partnership Management
Account-Based Marketing
Paid Social Media
Salesforce
Marketo
Marketing Analytics
Stakeholder Management
Influencing Skills
Lead Management
Lead Scoring
Marketing Attribution
CRM
Conversion Optimisation
Project Management
Data Analysis

Location

London

Work Type

Office-based
Hybrid

Experience Level

Manager

Education Level

Bachelor's degree (or equivalent experience) in Marketing, Business, Communications or a related discipline.

Benefits

25 days of holiday per year - with an option to buy/ sell up to 5 days
Pension, Life Assurance and Income Protection
Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
Employee assistance programme and cycle to work scheme
Volunteering opportunities
Great learning and development opportunities

About the Company

WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values: We Are Everywhere, We Are Future Focused, We Are Rigorous.
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive.
We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements.
Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.