About the Role
As Director of Interiors, you will define and drive WGSN's global interiors content forecasting strategy, ensuring we remain the leading authority on the future of home, interiors, and hospitality. This leadership role focuses on identifying lifestyle, consumer, and design shifts to create commercially actionable forecasts.
Responsibilities
- Set the strategic direction for WGSN's global interiors forecasting and content portfolio.
- Create and lead the development of trend forecasts, design directions, and future-facing insight using industry expertise, creative knowledge, and data-backed evidence.
- Identify emerging shifts in consumer lifestyles, aesthetics, materials, sustainability, and technology influencing the industry and translate them into actionable strategies.
- Identify and maintain interior trends for WGSN's always-on forecasting ecosystem, ensuring trends and assets are connected, reusable, and continuously updated.
- Ensure a consistent and cohesive WGSN narrative across all interiors categories, regions, and the wider forecasting ecosystem.
- Inform, take part in, and translate the WGSN Macro Forecast suite and forecasts through an interiors and lifestyle lens.
- Work closely with sales teams across regions to understand market challenges and strengthen relationships, informing content strategy.
- Oversee the creation of industry-leading content, forecasts, webinars, and thought leadership.
- Drive innovation in forecasting frameworks and methodologies, leading implementation of new platforms and tools, including AI and data analytics.
- Partner with regional and cross-functional content and commercial teams to ensure consistency, quality, and commercial relevance.
- Act as a key spokesperson for WGSN at industry events, media engagements, and client presentations.
- Lead and develop WGSN's Interiors team, fostering a culture of curiosity, innovation, and forecasting excellence.
- Establish clear priorities, development pathways, and performance standards in partnership with the Head of department.
- Lead performance management, implementation of KPIs, and business goals.
- Foster collaboration across content, commercial teams, and wider business partners.
- Champion new approaches to forecasting and ways of working that drive accuracy and excellence.
Requirements
- Extensive experience in forecasting, foresight, consumer insight, innovation strategy, or a related future-focused discipline.
- Extensive expertise and understanding of the interiors sector, design strategy, product development, or creative direction.
- Deep understanding of the commercial, consumer, and cultural forces shaping the future of interiors and related industries.
- Proven ability to translate trends into commercially valuable insights, strategies, and recommendations.
- Experience leading teams, developing talent, and setting strategic content direction.
- Demonstrated ability to operate across short-, medium-, and long-term forecasting horizons.
- A background in the industry (e.g., buying, design development, trend lead) is valuable.
Skills
- Forecasting: connecting category expertise to broader macro drivers and future consumer shifts.
- Data-informed forecasting: combining quantitative analysis, qualitative research, and primary signals.
- Macro thinking: connecting societal, technological, environmental, and cultural shifts to category-specific opportunities.
- Collaborative forecasting: working across disciplines, regions, and specialisms.
- Evidence-led approach: substantiating forecasts with data, research, primary sources, and industry expertise.
- Hi + Ai: leveraging AI, data tools, and emerging technologies with human judgment.
- Critical thinking: challenging assumptions, assessing risk and opportunity.
- Commercial acumen: translating complex trends into actionable strategies.
- Client Facing and public speaking: presenting insights and recommendations to senior stakeholders and global audiences.
Location
- London, UK
Work Type
- Office-based
- Hybrid
Experience Level
- Director
Benefits
- 25 days of holiday per year with an option to buy/sell up to 5 days
- Pension, Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
- Employee assistance programme
- Season ticket loans
- Cycle to work scheme
- Volunteering opportunities and charitable giving options
- Great learning and development opportunities
About the Company
- WGSN is the global authority on consumer trend forecasting, helping brands create the right products at the right time for tomorrow’s consumer.
- Values: We Are Everywhere, We Are Future Focused, We Are Rigorous.
- Culture: Inclusive, diverse, and collaborative.
- Commitment to sustainability and striving to be net zero by 2030.
- Recognizes great performance through awards schemes.
- Offers a flexible working environment with a wide range of flexible, hybrid, and agile working arrangements.
- Uses AI to help screen applications for a fair and unbiased process.
Equal Opportunity
- We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
