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About the Role

This role involves architecting vision and strategy across brands and disciplines, managing and driving strategy expertise, and understanding the Australian landscape. You will lead the synthesis of data and cultural insights to create actionable strategies and craft compelling narratives for senior stakeholders.

Responsibilities

• Architect the vision across brands and disciplines
• Architect end-to-end, full-funnel consumer experience and comms strategies
• Seamlessly pivot from high-level brand positioning and architecture down to tactical social, influencer ecosystems, and digital consumer journeys
• Lead the synthesis of quantitative data and qualitative cultural mining
• Turn out-of-the-box data perspectives into actionable, differentiated strategies
• Craft narratives that distill complex information into clear, compelling strategic visions
• Sell ideas to senior stakeholders
• Lead by example while actively mentoring direct reports
• Build frameworks, processes, and a culture of confidence that empowers the team to operate autonomously
• Be a vocal and inventive leader who thrives in complexity
• Shield the team from chaos by breaking down ambiguous challenges and client feedback into clear, actionable, and inspiring briefs
• Act as the ultimate bridge between strategy, creative, and media
• Provide the strategic springboard that inspires creative teams to craft culture-jacking, attention-grabbing content
• Partner with media to ensure holistic measurement frameworks

Requirements

• 7+ years of strategy experience in a creative or digital advertising agency
• Minimum 2 years of experience in the Australian market
• Proven track record of managing and mentoring strategists
• Ample experience leading strategy development across a diverse portfolio of brands and categories
• Intimate understanding of the modern digital consumer journey
• Knowledge of the technical aspects of native content creation
• Ability to build a digital architecture map for end-to-end campaigns
• Ability to autonomously own complex projects from brief to delivery
• Ability to command the room in client workshops and collaborative sessions
• Foster positive, high-trust relationships
• Strong sense of urgency
• Ability to manage multiple timelines, competing deadlines, and internal QA processes at pace
• Tackle challenges head-on
• Communicate with clarity, professionalism, and high energy
• Portfolio would be nice

Skills

• Social media trends
• Memes
• TikToks
• Influencer marketing
• Community management
• Strategy development
• Quantitative data analysis
• Qualitative cultural mining
• Narrative crafting
• Mentoring
• Creative direction
• Media partnership
• Digital marketing
• Brand positioning
• Consumer experience strategy
• Comms strategy
• Digital consumer journeys
• Native content creation
• Digital architecture mapping
• Client relationship management
• Prioritization
• Process improvement

Location

• Sydney

Work Type

• Full-time

Experience Level

• 7+ years of strategy experience
• Minimum 2 years in the AUS market

About the Company

• VaynerX is a family of companies building brands for the now.
• Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
• VaynerMedia is a global integrated creative and media agency, built for today's consumers.
• As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results.
• Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.
• ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture.
• Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems.
• Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
• VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions.
• Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising.
• Our entrepreneurship DNA runs deep.
• We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft.
• Our environment (and pace) feels much more like a start-up than most agencies you might be used to.