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About the Role
Questrade Financial Group (QFG) is seeking an Experience & Events Strategist to manage the end-to-end logistics, execution, and technical management of their physical and digital event portfolio. This role will translate marketing strategies into high-impact experiences to drive client acquisition and brand loyalty, utilizing AI to transform customer experiences and empower teams.
Responsibilities
- Design and direct comprehensive event scripts and schedules for both physical and digital environments, ensuring brand alignment and premium execution.
- Manage all technical and physical infrastructure, including venue procurement, catering, merchandise sourcing, and digital platform configuration.
- Collaborate with creative and marketing teams to map intuitive attendee workflows, optimizing every touchpoint from registration to post-event exit.
- Create and maintain standardized playbooks and templates to ensure scalable, consistent delivery of high-quality events.
- Serve as the primary project manager between Product, Marketing, and Community teams to coordinate asset delivery, stakeholder briefings, and milestone tracking.
- Source and oversee third-party vendors and contractors, ensuring deliverables meet quality standards and budgetary requirements.
- Establish and track Key Performance Indicators (KPIs), monitoring attendee feedback, customer sign-ups, and account creation data.
- Translate post-event data into actionable insights to refine event formats and improve the ROI of future activations.
Requirements
- 4+ years of experience in Event Production, Field Marketing, or Project Management, preferably within a fast-paced corporate or agency environment.
- Demonstrated proficiency in managing both physical event logistics and digital production.
- Proven track record of managing complex projects with multiple internal stakeholders, ensuring deadlines are met and strategic goals are realized.
- Advanced skills in developing detailed Run of Shows and comprehensive contingency plans to mitigate technical or operational risks.
- Strong ability to translate conceptual strategies into live activations with a focus on detail, quality control, and brand consistency.
- Working knowledge of digital engagement tools and streaming platforms.
Skills
- Event Production
- Field Marketing
- Project Management
- Physical Event Logistics
- Digital Production
- Live-streaming
- Virtual Platforms
- Project Leadership
- Operational Contingency Planning
- Execution-Oriented Mindset
- Digital Engagement Tools
- Streaming Platforms
Location
- Canada
Work Type
- Hybrid
- Full-Time Permanent
Experience Level
- 4+ years
Salary/Compensations
- $70,000 - $110,000
Benefits
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days
- Competitive compensation and benefits packages
- Competitive incentive (bonus) program
About the Company
- Questrade Financial Group (QFG) provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more through its companies: Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti.
- We use cutting-edge technology to help Canadians become much more financially successful and secure.
- At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services.
- We are committed to fostering a diverse, inclusive and accessible work environment where individuals are treated with dignity and respect.
- Our team reflects the diversity of the communities we serve and operate in.
- Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
- Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening.
Equal Opportunity
- At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
- If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.