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About the Role

This role involves planning and executing digital marketing strategies to enhance website visibility, drive traffic, and generate qualified leads through SEO, SEM, and content creation.

Responsibilities

• Plan and execute SEO strategies to improve website rankings and organic traffic.
• Manage and optimise Google Ads (SEM) campaigns to maximise campaign performance and ROI.
• Conduct keyword research, competitor analysis, and identify new marketing opportunities.
• Optimise website content, landing pages, and technical SEO to improve search engine visibility.
• Monitor website performance using Google Analytics (GA4), Google Search Console, and other marketing tools.
• Develop and execute B2B digital marketing campaigns to generate qualified leads.
• Manage LinkedIn marketing campaigns and other digital marketing channels.
• Create marketing content for websites, EDMs, social media, and marketing materials.
• Work closely with the Sales team to improve lead quality and conversion performance.
• Analyse campaign performance and prepare reports with recommendations for continuous improvement.
• Keep up to date with the latest SEO, SEM, and digital marketing trends.

Requirements

• Minimum 2 years of experience in digital marketing, including SEO and SEM.
• Experience in B2B marketing and lead generation.
• Able to manage multiple projects and meet deadlines.

Skills

• SEO
• SEM
• Google Ads
• Google Analytics (GA4)
• Google Search Console
• Keyword research
• Competitor analysis
• B2B digital marketing
• LinkedIn marketing
• Content creation
• Analytical skills
• Content writing

Experience Level

• Minimum 2 years

Education Level

• Diploma or Degree in Marketing, Business, or a related discipline.