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About the Role
Manage performance marketing projects for hotel clients, serving as the primary point of contact for strategic and operational topics. Develop cross-channel paid media strategies, plan, manage, and optimize campaigns across various platforms, and analyze performance data to drive results.
Responsibilities
- Independently manage performance marketing projects for hotel clients.
- Serve as the primary point of contact for strategic and operational topics.
- Develop cross-channel paid media strategies for renowned hotels.
- Plan, manage, and optimize performance marketing campaigns across platforms like Meta, Instagram, LinkedIn, TikTok, Google Ads, and Microsoft Ads.
- Efficiently manage campaign budgets, analyze relevant KPIs, and derive actionable optimization measures.
- Translate performance data into clear and actionable insights using tools such as Google Analytics, Google Tag Manager, and Meta Business Manager.
- Conduct A/B tests for ads, audiences, creatives, and landing pages.
- Leverage AI tools to improve campaign planning, analysis, and optimization.
- Collaborate with internal teams, external partners, and hotel clients.
- Contribute new ideas and help shape the further development of performance marketing services.
Requirements
- Hold at least a Bachelor's degree or a vocational qualification in Business Administration, Media, Marketing, or a related field, or bring relevant experience from the hotel or tourism industry.
- Possess at least two years of experience in performance marketing, ideally with a focus on SEA and Paid Social campaigns.
- Have solid hands-on experience with Google Ads and/or Meta Ads.
- Possess a strong understanding of data-driven marketing principles.
- Be experienced in working with tools such as Google Analytics 4, Google Tag Manager, and Looker Studio.
- Work in a structured and independent manner.
- Maintain a clear overview even when managing complex campaigns and multiple priorities.
- Be passionate about AI tools and emerging technologies and actively integrate them into daily work.
- Enjoy collaborating and communicating with both internal teams and external clients.
- Be confident communicating in both German and English.
- Be a proactive team player with a high level of initiative, ownership, and a solution-oriented approach.
Skills
- Performance Marketing
- Paid Media Strategy
- Meta Ads
- Instagram Ads
- LinkedIn Ads
- TikTok Ads
- Google Ads
- Microsoft Ads
- Budget Management
- KPI Analysis
- Optimization
- Lead Generation
- Bookings
- Google Analytics
- Google Tag Manager
- Meta Business Manager
- A/B Testing
- AI Applications in Marketing
- Data Analysis
- Client Communication
- Stakeholder Communication
- Service Development
- SEA
- Paid Social
- Google Analytics 4
- Looker Studio
- German Language
- English Language
Location
- Munich
- Berlin
- Lisbon
- Innsbruck
Work Type
- Home Office Arrangement
- Flexible working hours
Experience Level
- At least two years of experience in performance marketing
Education Level
- Bachelor's degree or vocational qualification in Business Administration, Media, Marketing, or related field
- Relevant experience from the hotel or tourism industry (e.g., vocational training or dual-study program)
Benefits
- Travel Industry Card with numerous hotel and other travel benefits
- Subsidy for the Germany ticket
- Subsidy for the EGYM Wellpass company fitness programme
- Direct access to a platform with mental health offers
- Training budget
- Internal development opportunities
- Structured and personalized onboarding process
- Regular feedback meetings
About the Company
- Locations in the heart of Munich, Berlin, Lisbon & Innsbruck
- Incredibly warm and welcoming working atmosphere
- International and highly professional team
- Opportunity to work with various AI tools and develop new ideas and solutions
- Clear home office arrangement (tailored to the role)
- Flexible working hours with core working hours from 10:00 - 16:00
- Plenty of scope for independent & autonomous work
- Exciting team events and joint "night flights"
Equal Opportunity
- We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.