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About the Role

Manage SEO, GEO, and AI Search Optimization projects, acting as the primary client contact and internal project lead. Develop data-driven strategies for renowned hotels, focusing on organic visibility across traditional and AI-powered search systems. Analyze KPIs, identify optimization opportunities, and stay ahead of AI search developments to ensure client visibility.

Responsibilities

• Independently manage SEO, GEO, and AI Search Optimization projects.
• Serve as the main point of contact for clients and internal project lead.
• Develop data-driven SEO and GEO strategies for hotels (3-star to 5-star superior segment).
• Focus on organic visibility across traditional search engines and AI-powered search systems.
• Independently oversee SEO initiatives, including keyword research, technical optimization, and content/site structure recommendations.
• Analyze relevant KPIs and identify optimization opportunities.
• Derive data-driven recommendations to improve rankings, visibility, and organic traffic.
• Stay on top of developments in AI Search, Generative Engine Optimization (GEO), and Large Language Models (LLMs).
• Develop strategies to ensure client visibility in AI-driven search results.
• Prepare and present results clearly and compellingly.
• Communicate insights confidently in internal and external meetings.
• Identify emerging digital trends and test innovative approaches, tools, and AI-driven workflows.
• Work closely with developers, creative teams, web agencies, and hotel clients.
• Proactively contribute new ideas to shape the future of SEO, GEO, and AI Search services.
• Contribute to the development of smart tools, AI solutions, and innovative products/processes.

Requirements

• Hold a degree or vocational qualification in Business Administration, Media, or a related field, or have relevant industry experience.
• Possess at least 2–3 years of experience in project management.
• Be familiar with the processes of digital marketing projects.
• Ideally demonstrate measurable success from previous SEO initiatives.
• Possess solid expertise in SEO, including on-page, off-page, technical SEO, content, and user experience (UX) optimization.
• Be passionate about AI tools, AI-powered search, and emerging technologies.
• Bring your own use cases and actively engage with topics like Generative Engine Optimization (GEO), Search Experience, and Large Language Models (LLMs).
• Have a data-driven mindset and strong analytical skills.
• Enjoy translating insights and metrics into actionable optimization measures.
• Enjoy collaborating with clients and colleagues.
• Communicate confidently in both German and English.
• Be enthusiastic about the hospitality and tourism sector.
• Be able to easily relate to clients, their challenges, and their projects.
• Enjoy taking initiative, thinking proactively, and actively contributing to projects and team success.

Skills

• SEO
• GEO
• AI Search Optimization
• Project Management
• Data Analysis
• KPI Analysis
• Content Strategy
• Technical SEO
• On-page Optimization
• Off-page Optimization
• User Experience (UX) Optimization
• AI Tools
• Generative Engine Optimization (GEO)
• Large Language Models (LLMs)
• German
• English

Location

• Munich
• Berlin
• Lisbon
• Innsbruck

Work Type

• Home office arrangement (tailored to the role)
• Flexible working hours
• Core working hours from 10:00 - 16:00
• Independent & autonomous work

Experience Level

• 2-3 years of experience in project management

Education Level

• Degree or vocational qualification in Business Administration, Media, or a related field
• Experience in the hospitality industry (e.g., dual-study program or professional training)

Benefits

• Travel Industry Card with numerous hotel and other travel benefits
• Subsidy of €46,55 for the Germany ticket OR subsidy for the EGYM Wellpass company fitness programme
• Direct access to a platform with mental health offers
• Structured and personalized onboarding process
• Regular feedback meetings
• Training budget
• Internal development opportunities

About the Company

• Locations in the heart of Munich, Berlin, Lisbon & Innsbruck.
• An incredibly warm and welcoming working atmosphere.
• An international and highly professional team.
• Opportunity to work with various AI tools and develop new ideas and solutions.
• A clear home office arrangement (tailored to the role).
• Flexible working hours with core working hours from 10:00 - 16:00.
• Plenty of scope for independent & autonomous work.
• Own training budget and internal development opportunities.
• A Travel Industry Card with numerous hotel and other travel benefits.
• A subsidy of €46,55 for the Germany ticket OR a subsidy for the EGYM Wellpass company fitness programme.
• Direct access to a platform with mental health offers to sustainably increase well-being and resilience.
• Exciting team events and joint "night flights".
• Structured and personalized onboarding process.
• Regular feedback meetings.

Equal Opportunity

• We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.