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About the Role

The Great Britain & Ireland (GBI) Expert Digital & Data Executive will maximize the impact of healthcare professional (HCP) engagement across field force, digital, and data activity. This role supports Expert Marketing activity across categories, aiming to improve HCP reach, engagement, recommendations, and business performance. As the local superuser for customer relationship management (CRM) and data platforms, the role will optimize systems, data, and reporting to support HCP journey planning, customer experience, KPI tracking, and compliant data use. The role also owns GBI Expert first-party data (1PD) management and samples strategy, including data quality, processes, inventory, forecasting, budget management, and performance tracking.

Responsibilities

Act as GBI superuser for CRM and data platforms, translating business and field force needs into clear requirements, workflows, and system improvements.
Configure and maintain CRM functionality to support targeting, segmentation, HCP engagement, and other KPI tracking across Expert categories.
Support localization and optimization of Expert field force and data strategy across field force, the HCP portal, eCRM, and other channels.
Own the GBI first-party data approach including acquisition, consent, segmentation, data quality, and governance.
Own CRM and data reporting, including building and maintaining Power BI dashboards when needed; translating performance data into clear insights and recommendations.
Own the GBI Expert samples strategy, including monthly forecasting, inventory, budget, allocation, performance tracking, and annual brand planning inputs.
Collaborate across stakeholders, including Expert, field force, Europe, Global, agencies, and third parties, to deliver key priorities and share best practices.

Requirements

Strong ownership, accountability, and bias for action, with the ability to drive improvements independently.
Proactive problem solver who simplifies processes and translates business needs into clear requirements and actions.
Strong analytical skills and attention to detail across data, reporting, and compliance.
Strong organization, project management, and stakeholder management skills.
Clear communicator with learning agility and curiosity.
CRM, field force or customer data platform experience; Power BI desirable.
Understanding of first-party data, data management, quality, and governance.
Experience setting, tracking, and reporting KPIs.
Experience managing budgets, forecasts, inventory, or operational planning.
Expert or HCP experience preferred.
Degree or equivalent experience in marketing, commercial operations, digital, or data desirable.

Skills

CRM
Data Platforms
Power BI
First-party data management
Data quality
Data governance
KPI tracking
Budget management
Forecasting
Inventory management
Project management
Stakeholder management
Analytical skills
Problem solving

Location

Great Britain & Ireland (GBI)

Work Type

Full-time

Experience Level

Not specified

Education Level

Degree or equivalent experience in marketing, commercial operations, digital, or data desirable

About the Company

Haleon is a purpose-driven, world-class consumer company putting everyday health in the hands of millions.
Our trusted portfolio of brands includes Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
We combine deep human understanding with trusted science.
Our Win as One strategy puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do.
We have an agile, performance-focused culture.

Equal Opportunity

Haleon is committed to mobilizing our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
We strive to create an inclusive culture where different backgrounds and views are valued and respected.
We aim for Haleon to be a place where all employees feel they truly belong.
Personal information shared during the application process is voluntary and used to meet regulatory and reporting obligations, and to support the development and execution of inclusion and belonging programs.
Personal information provided will be kept confidential, used only for legitimate business purposes, and will never be used in making employment decisions.
Reasonable adjustments or accommodations will be provided to support candidates throughout the recruitment process, and all information provided will be treated in confidence.