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About the Role

As a GBI Brand Manager, you will be responsible for the effective deployment of brand strategies for the GBI market, working in close collaboration with the Senior Brand Manager. You will also provide execution support across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

Responsibilities

• Develop, adapt, and refine strategic direction for brands, grounded in consumer and customer insights
• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
• Manage brand equity through successful deployment and localization of global toolkits
• Drive innovation strategy through flawless execution of global innovation vision board
• Manage agency and cross-functional relationships to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
• Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
• Develop brand objectives, goals, strategies, and measurements to meet or exceed sales and profit targets through the annual commercial planning process.
• Collaborate with the sales team to drive strong customer engagement and in-store support
• Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Requirements

• Brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
• Experience delivering insights-based consumer communications and brand share growth
• Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
• Experience working in a matrix environment, partnering with different cross-functional stakeholders
• Excellent verbal and written communication skills with attention to detail a flair for story-telling
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Skills

• Brand marketing
• Consumer Products marketing
• Over-the-Counter (OTC) marketing
• Consumer communications
• Brand share growth
• New product launches
• Global team collaboration
• Matrix organization management
• Financial capabilities
• Business acumen
• Adaptability
• Communication skills
• Attention to detail
• Story-telling

Experience Level

• Experience leading people in both project-based and day-to-day situations

About the Company

• Haleon is a purpose-driven, world-class consumer company putting everyday health in the hands of millions.
• Our trusted portfolio of brands includes Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
• We combine deep human understanding with trusted science.
• Our Win as One strategy puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do.
• We have an agile, performance-focused culture.

Equal Opportunity

• Haleon is committed to mobilizing our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
• We strive to create an inclusive culture where different backgrounds and views are valued and respected.
• We aim for Haleon to be a place where all employees feel they truly belong.
• Voluntary personal information may be collected during the application process to meet regulatory and reporting obligations and support inclusion and belonging programs.
• Provided personal information will be kept confidential, used only for legitimate business purposes, and will never be used in making employment decisions.
• Reasonable adjustments or accommodations can be requested to assist with the application process and will be treated confidentially.