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About the Role

Lead the brand strategy for QT Hotels & Resorts and play a key role in growing EVT's broader luxury hotels portfolio, working closely with the Head of Marketing to turn brand strategy into commercial results. This role is for an innovative leader who loves the mix of big-picture brand thinking and hands-on delivery: brand development, campaigns, partnerships and digital marketing, all in service of a distinctly premium guest experience.

Responsibilities

Co-create and drive brand strategy, planning and campaign delivery for QT Hotels & Resorts and EVT's luxury hotel experiences, working closely with the Head of Marketing.
Partner with hotel teams to bring luxury brand standards to life consistently across digital, physical and emerging customer touchpoints.
Lead and support delivery of strategic initiatives, including luxury hotel openings, refurbishments, repositioning projects and brand development.
Build and develop campaigns and partnerships that drive commercial performance across accommodation, F&B, conferencing and events, and loyalty within the luxury segment.
Shape premium customer journeys and brand experience across websites, app, social and emerging platforms.
Support digital and search optimisation, keeping the luxury brand presence accurate and discoverable as customer channels evolve.
Contribute to luxury gifting products and help commercialise QT and luxury resort marketing services.
Work with Group Communications to build brand storytelling for the luxury portfolio across owned, earned, paid and internal channels.
Where applicable, build and lead a high performing team.

Requirements

5-10 years' experience in brand and partnerships, ideally within luxury, premium hospitality or lifestyle brands, with a relevant tertiary qualification.
A track record of translating brand and marketing strategy into measurable commercial outcomes.
Experience managing integrated marketing and communications campaigns across multiple channels.
Strong relationship building skills and the ability to influence across a large, complex business.
A solid understanding of digital marketing, website management and customer experience.
Experience developing and launching new products and services.
Strong analytical and commercial instincts, backed by an eye for customer and market insight.
Excellent project management skills, with the ability to juggle competing priorities in a fast paced environment.
A creative mindset with sharp attention to detail.

Skills

Brand strategy
Campaign delivery
Partnerships
Digital marketing
Brand development
Website management
Customer experience
Project management
Marketing and communications

Location

Sydney, NSW

Work Type

Full-time

Experience Level

5-10 years

Education Level

Relevant tertiary qualification

Benefits

Elevate Perks from your first day
50% off dining and stays across EVT hotels
$2 movie tickets + discounts on Gold Class, Moonlight Cinema and Candy Bar
Seasonal perks at Thredbo
Rapid career growth across our hotel & entertainment network
Paid parental leave
Community & volunteering opportunities

About the Company

EVT is a market-leading experience creator, bringing to life entertainment, ventures, and travel brands. Their portfolio includes over 140 entertainment experiences, 150 award-winning restaurants and bars, and 80+ hotels. EVT's ventures include a ~$2.3B property portfolio and hotel management.
EVT's Vision is being leaders in creating experiences and properties that escape the ordinary.
EVT's Purpose is to make the day better for ourselves, each other, our group, our customers, and our communities.
EVT values: empowerment, possibilities, and team spirit.
EVT goals: growing revenue above market, maximise assets and business transformation.

Equal Opportunity

We welcome applicants from all backgrounds