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About the Role

The Erasmus+ Marketing Manager Brand, Creative and Content will lead brand, messaging, content and creative development for Erasmus+, ensuring high-quality, audience-focused communications across channels. You will be responsible for owning content strategy across channels, organic communications and storytelling approaches that build awareness, engagement, advocacy and participation.

Responsibilities

• Lead the development and delivery of creative campaigns and marketing assets that support Erasmus+ programme objectives and audience engagement.
• Manage and evolve brand identity, visual style, and messaging to ensure consistency across all channels and communications.
• Create and commission high-quality content, including case studies, testimonials, newsletters, social media content, videos, and campaign materials.
• Oversee the Erasmus+ content and editorial calendar, ensuring a strong pipeline of relevant and impactful content.
• Lead Erasmus+ social media channels, driving audience growth, engagement, advocacy, and brand awareness.
• Ensure compliance with British Council, UK Government, and European Commission brand and communications requirements.
• Provide expert guidance and support to colleagues on branding, messaging frameworks, content development, and creative best practice.
• Manage relationships with internal stakeholders, agencies, suppliers, and partners to deliver high-quality marketing and communications activity.
• Monitor, measure, and evaluate marketing performance, using insights and data to optimise campaigns and demonstrate impact and ROI.
• Identify opportunities for innovation and continuous improvement by staying abreast of industry trends, audience insights, and emerging content formats.

Requirements

• Experience managing websites, digital platforms, content management systems (CMS) and digital tools.
• Experience optimising user journeys and conversion pathways.
• Experience using analytics to identify opportunities and inform digital improvements.
• Experience working collaboratively with content and campaign teams.
• Experience designing and delivering marketing strategies and plans to support programmes and products.
• Experience using analytics and reporting tools to monitor performance and generate actionable insights.
• Experience in the cultural, youth, sport, training, education, or charitable sectors.
• Experience working within a global or international organisation.
• Experience commissioning and managing content development.
• Experience conceiving and implementing multi-channel digital marketing campaigns, including paid media activity.
• Experience in data analysis, reporting, and dashboard development.
• Experience supporting the delivery of events and webinars.
• Current right to work in the UK.
• The British Council is not able to support or sponsor work visa applications.

Location

• Cardiff
• London
• Belfast
• Edinburgh

Work Type

• Hybrid working

Education Level

• Degree in marketing, communications or a related discipline, or demonstrable equivalent professional experience.

Salary/Compensations

• £30,839 gross per annum

About the Company

• We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
• Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
• We connect. We inspire.
• The Department for Education has announced that the British Council is set to take on the role of National Agency for Erasmus+.
• In December the UK and EU arrived at a political agreement that the UK would rejoin the Erasmus+ scheme in 2027. That agreement has now been legally formalised under the EU-UK Trade and Cooperation Agreement.
• The British Council has a longstanding commitment to supporting international exchange. It was a lead partner in the Erasmus+ UK National Agency from 2014-20, where Erasmus+ made a significant contribution to the UK's cultural relations activities, funding 8,091 projects, engaging 583,757 UK participants, and awarding around €1.1 billion to UK organisations.
• A connected and trusted UK in a more connected and trusted world.
• The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

Equal Opportunity

• We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.