About the Role
Lead the brand strategy for QT Hotels & Resorts, EVT’s award-winning, premium lifestyle brand, and play a key role in growing EVT's broader luxury hotels portfolio. This role requires an innovative leader who blends big-picture brand thinking with hands-on delivery across brand development, campaigns, partnerships, and digital marketing to ensure a premium guest experience.
Responsibilities
- Co-create and drive brand strategy, planning, and campaign delivery for QT Hotels & Resorts and EVT's luxury hotel experiences.
- Partner with hotel teams to ensure consistent brand standards across digital, physical, and emerging customer touchpoints.
- Lead and support strategic initiatives, including luxury hotel openings, refurbishments, repositioning projects, and brand development.
- Build and develop campaigns and partnerships to drive commercial performance across accommodation, F&B, conferencing, events, and loyalty.
- Shape premium customer journeys and brand experience across websites, app, social, and emerging platforms.
- Support digital and search optimization to maintain accurate and discoverable luxury brand presence.
- Contribute to luxury gifting products and commercialize QT and luxury resort marketing services.
- Build brand storytelling for the luxury portfolio across owned, earned, paid, and internal channels.
- Build and lead a high-performing team where applicable.
Requirements
- 5-10 years' experience in brand and partnerships, ideally within luxury, premium hospitality, or lifestyle brands.
- A track record of translating brand and marketing strategy into measurable commercial outcomes.
- Experience managing integrated marketing and communications campaigns across multiple channels.
- Strong relationship-building skills and the ability to influence across a large, complex business.
- A solid understanding of digital marketing, website management, and customer experience.
- Experience developing and launching new products and services.
- Strong analytical and commercial instincts, backed by an eye for customer and market insight.
- Excellent project management skills, with the ability to juggle competing priorities in a fast-paced environment.
- A creative mindset with sharp attention to detail.
Skills
- Brand strategy
- Campaign delivery
- Partnerships
- Digital marketing
- Brand development
- Customer experience
- Website management
- Search optimization
- Project management
- Relationship building
- Marketing communications
Location
- Sydney, NSW
Work Type
- Full-time
Experience Level
- 5-10 years
Education Level
- Relevant tertiary qualification
Benefits
- 50% off dining and stays across EVT hotels
- $2 movie tickets
- Discounts on Gold Class, Moonlight Cinema, and Candy Bar
- Seasonal perks at Thredbo
- Rapid career growth across hotel & entertainment network
- Paid parental leave
- Community & volunteering opportunities
About the Company
- EVT is a market-leading experience creator with a portfolio including over 140 entertainment experiences, 150 award-winning restaurants and bars, and 80+ hotels.
- EVT's vision is to be leaders in creating experiences and properties that escape the ordinary.
- EVT's purpose is to make the day better for ourselves, each other, our group, our customers, and our communities.
- EVT's values are empowerment, possibilities, and team spirit.
Equal Opportunity
- We welcome applicants from all backgrounds.
