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About the Role

The Marketing Executive supports the Estée Lauder brand strategy across Travel Retail West, coordinating go-to-market plans, retail activations, and marketing initiatives to drive brand visibility, consumer engagement, and commercial performance. This role collaborates with various teams to deliver launches, campaigns, and retail experiences on time, while also supporting forecasting, budget management, digital activations, and performance reporting.

Responsibilities

Support the Regional Marketing Manager and Product Manager in delivering end-to-end Go-To-Market execution for launches and hero campaigns across Skincare, Makeup, and Fragrance.
Coordinate 360° campaign deliverables, ensuring the timely rollout of in-store activations, visibility assets, and online support plans.
Own executional elements of collateral production (showcards, shelf talkers, digital screens, and eventing materials), ensuring brand consistency.
Manage on-counter eventing from planning through to execution, collaborating with Education and VM teams to deliver exceptional consumer experiences.
Support in creating launch packs to brief Sales, Beauty Advisors, and Field teams on new Go-To-Market plans.
Support with activation post-campaign analysis, tracking performance, competitive activity, and learnings to strengthen future activations.
Support accurate marketing spend management through ownership of the PO process and budget tracking.
Assist in the preparation of brand meetings and internal presentations, ensuring all updates and materials are delivered on time and to a high standard.
Partner with Product Managers and Demand Planning to ensure accurate forecasting and calendarization of non-saleable materials (samples, GWPs, collateral).
Monitor supply availability and highlight out-of-stock (OOS) issues, along with management of allocation tracking with the Sales team on a bi-weekly basis.
Develop usage plans for excess GWPs and stock to drive strong sales results.
Support digital campaign management, including asset creation, approvals, and performance tracking.
Assist in the execution of PR and Communications initiatives, providing strategic input and ensuring alignment with brand storytelling and regional priorities.
Coordinate content for the Monthly Retailer Social Calendar, ensuring consistent messaging and amplification of brand campaigns.
Support the activation and reporting of Retailer Loyalty Programmes, ensuring alignment with commercial and marketing objectives.
Support the Product Manager with inflight business end-to-end from assortment planning and presentation preparation to advertising and artwork supply.
Deliver regular reporting and insights to track brand, campaign, and commercial performance, ensuring visibility of results and continuous improvement opportunities.
Conduct competitive intelligence on new launches, TREX offers, and activation performance across the region.
Provide budget and collateral shipment tracking reports to support accurate marketing spend management.
Manage FOC orders and stock, including newness and retailer meeting samples.
Ensure timely and compliant PO raising in line with company policy.
Support maintenance of the Brand Marketing Hub with regular updates and asset uploads.

Requirements

Highly organised, proactive, and collaborative individual who thrives in a fast-paced and dynamic environment.
Strong communication skills, a hands-on approach, and a genuine passion for delivering excellence in execution across multiple workstreams.
A natural team player who builds effective relationships and works confidently across functions.
A keen eye for detail and a solution-oriented mindset.
Proven experience supporting Go-To-Market execution, retail activations, and visual merchandising initiatives.
Exceptional organisational and project management skills, with the ability to manage timelines and deliverables across multiple stakeholders.
Excellent communication and interpersonal skills, with a collaborative and confident approach to cross-functional teamwork.
A strong sense of ownership and accountability, ensuring timely delivery of all marketing, collateral, and operational tasks.
A proactive, adaptable, and solutions-focused mindset with a positive “can-do” attitude.
High proficiency in Excel and PowerPoint, and confidence in managing budgets, POs, and operational processes.
Travel Retail experience is beneficial, requiring a positive, flexible, hands-on, and committed approach.

Skills

Excel
PowerPoint
Project Management
Communication
Interpersonal Skills
Budget Management
PO Management
Operational Processes

Location

London

Work Type

Hybrid

Experience Level

Not specified

Education Level

Degree-level education (or equivalent experience)

Benefits

Generous Bonus Opportunity
25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days
1 additional day of Annual Leave to celebrate your birthday
Holiday Purchase scheme that enables you to get five additional days
Summer Fridays for four months of the year
Market leading Family Leave provisions
Generous Staff Discount & Credit
Benefits platform with exclusive discounts and offers
Mental Health Wellbeing Provisions (Employee Assistance Programme)

About the Company

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.