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About the Role
Netflix is seeking a strategic and creative Marketing Manager with solid media buying experience to join the ANZ Marketing Team. This role focuses on Title, Slate + Brand Marketing for Australia and New Zealand, leveraging media buying expertise to develop best practices, connect paid social to overall marketing strategy, and scale campaigns.
Responsibilities
- Lead local film, series and brand campaigns, from audience and creative strategy through to media execution, including bespoke creative for paid placements.
- Manage and collaborate with creative and media agencies to deliver campaigns.
- Serve as the primary liaison for the media agency to improve workflows for audience identification, planning, and campaign performance measurement.
- Identify new ways of working and long-term opportunities to drive greater impact through media planning and buying.
- Directly execute, build, and optimize paid social campaigns in-platform across Meta, YouTube, TikTok, and X.
- Build direct relationships with key stakeholders at digital platforms (Meta, TikTok, YouTube, X) to unlock beta features and opportunities for scalable digital innovation.
- Act as the team's platform expert on paid social, advising cross-functional partners on audience targeting, platform capabilities, and format specifications.
- Build strong relationships with cross-functional partners across regional marketing, publicity, content, and social teams.
- Incorporate a culture-first lens into campaign ideas, partnering with creative leadership and cross-functional teams like PR and Events to develop concepts that spark cultural conversation.
Requirements
- 10+ years in media/paid social buying and planning.
- Deep expertise in biddable media, audience targeting, full-funnel strategy, and performance KPIs.
- Hands-on proficiency in Meta, TikTok, and YouTube's ad management platforms.
- Fluency in channel-specific creative formats and paid social best practices.
- Analytical and data-driven, comfortable making fast, confident decisions in a high-volume, fast-paced environment.
- Entrepreneurial, self-starter mindset: proactive, resourceful, and energized by ambiguity and data.
- Collaborative leader and project manager who brings out the best in cross-functional partners.
- Experience conceiving or shaping creative ideas for paid media, particularly culture-driven concepts, is a strong plus.
- Knowledge of platform setup is required for guiding agencies on operational specifics for smooth campaign execution.
Skills
- Media buying
- Paid social
- Biddable media
- Audience targeting
- Full-funnel strategy
- Performance KPIs
- Meta ad management
- TikTok ad management
- YouTube ad management
- Channel-specific creative formats
- Paid social best practices
- Analytical thinking
- Data analysis
- Project management
- Stakeholder management
- Platform expertise (Meta, YouTube, TikTok, X)
Location
- Australia
- New Zealand
Work Type
- Full-time
Experience Level
- 10+ years
About the Company
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.
- Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
- Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates.
Equal Opportunity
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
- We approach diversity and inclusion seriously and thoughtfully.
- We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
- If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.