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About the Role
As the founding marketing hire, you will build a function and a category from the ground up. You will own and shape the marketing strategy, invent new approaches, and create a category-defining brand. This is a full-stack, hands-on role where you will set strategy and execute, eventually building out a team.
Responsibilities
- Build a content engine with maximum leverage across formats and platforms, anchored in real storytelling and a clear point of view.
- Protect and evolve the brand across every touchpoint.
- Turn clinical experts, patients, and the mission into recognizable voices through video, podcasts, press, and writing.
- Build earned media and trust signals to establish Outro as the leading name in the movement.
- Own email and SMS marketing, including sequences, segmentation, and re-engagement.
- Bring attribution literacy and clear reporting to marketing efforts.
- Build a compounding organic growth strategy and an SEO content program.
- Grow Outro's social and community presence into a genuine destination.
- Build relationships with aligned creators, influencers, affiliates, and partners.
- Oversee integrated execution across email, community, influencer, affiliate, IRL, and PR.
- Hire and manage contractors, agencies, and eventually a small team.
- Set the bar for speed, ownership, and quality in marketing operations.
- Partner closely with clinical, product, engineering, and operations teams.
Requirements
- Proven experience building something successful from scratch (e.g., a brand, audience, newsletter, content channel).
- Ability to create content, write, edit, and shape stories, and brief others effectively.
- Proficiency in leveraging AI in content production and operations.
- Demonstrated taste, a strong point of view, and a desire to make an impact.
- A default towards ownership, moving fast, and completing tasks.
- Broad range of skills across content, brand, social, SEO, community, and lifecycle marketing.
- Experience in mission-driven brands that build genuine trust is highly valued.
- No specific healthcare or clinical experience is required; candidates from CPG, wellness, and DTC backgrounds are encouraged.
Skills
- Content creation
- Brand building
- Storytelling
- Content strategy
- Content marketing
- Video production
- Podcast production
- Public relations
- Writing
- Editing
- Email marketing
- SMS marketing
- Marketing automation
- Attribution modeling
- Reporting
- Organic growth
- SEO
- Community management
- Social media marketing
- Influencer marketing
- Affiliate marketing
- Partnership management
- Team management
- AI utilization
Location
- Remote
Work Type
- Full-time
- Hands-on
Experience Level
- Founding hire
- Experience building something from nothing
Salary/Compensations
- $150,000 - $225,000
Benefits
- Early-Stage Equity: 0.5 - 1%
- Medical, dental, and vision benefits
- 20 days paid vacation + holidays
About the Company
- Outro Health is the first company dedicated to helping people feel better by using less medication, rather than more.
- Our flagship program, Taper Management, is a virtual care program that helps people safely taper off antidepressants and other psychiatric medications using neurobiology-based methods.
- Led by co-founder Dr. Mark Horowitz, a world-leading expert in deprescribing.
- In our first year, we developed a first-of-its-kind care model with meaningful revenue and healthy economics.
- Established research partnerships with leading health systems and universities.
- The next phase focuses on model refinement, patient delight, and scale.
Equal Opportunity
- Outro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.