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About the Role
We're hiring our first growth person to own the customer-growth number and turn a proven, part-time growth engine into a real one. The core playbook is already working: multi-channel content moves our market, we have an unfair distribution advantage in our team credibility, and our community is loud and engaged. Your job is to operate it, compound it, and keep sharpening it from what the data and our patients tell you. This role isn't about spending on Meta ads, but building a high-leverage system for audience building, conversion, and resonance.
Responsibilities
- Own the number: Patients acquired and revenue growth, with high-quality unit economics.
- Own content: Multi-channel attention across Meta, X, Substack, YouTube, and other relevant platforms to create demand and grow thought leaders.
- Own SEO and organic discovery: Capture search intent and optimize for answer engines.
- Own lifecycle marketing: Nurture and re-engagement via email and SMS, tuned to a short consideration window.
- Own earned media and thought leadership: Collaborate with comms contractor to build press and podcast presence, and grow a bench of clinical thought leaders.
- Own the measurement spine: Wire up the full funnel from attention to retention and track channel performance.
- Orchestrate external partners: Manage contractors and agencies for performance marketing, PR, podcasts, and brand support.
Requirements
- Must have owned a growth number; CAC, funnel, and payback are instincts.
- Must be an AI-native content operator capable of building and scaling a content engine.
- Must turn insight into strategy by getting close to customers and data.
- Must feel the mission of transforming mental health and helping people escape pharmaceutical capture.
- Must be a player-coach, building the machine hands-on with a lean bench.
- Must be brand-literate with taste, capable of carrying a narrative into content that builds trust and converts.
Skills
- Content operation
- AI-native
- SEO
- Organic discovery
- Lifecycle marketing
- Email marketing
- SMS marketing
- Earned media
- Thought leadership
- Performance marketing
- Brand strategy
- Data analysis
- Customer insight
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $150,000 - $220,000
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 20 days paid vacation
- Holidays
About the Company
- Outro is building the category leader in deprescribing, helping people on psychiatric medications get off them safely.
- We have launched the first science-based antidepressant tapering program.
- Deprescribing is becoming a movement, and Outro aims to be to getting off medications what Headspace and Calm are to meditation.
- The company has healthy unit economics and unusually strong retention.
- Future unlocks include insurance, new state launches, and benzodiazepine tapering.