Werksstudent Qualitative Kundenforschung at DAF | Deutsche Agrarfinanz | DE | Rezi

Werksstudent Qualitative Kundenforschung at DAF | Deutsche Agrarfinanz

Werksstudent Qualitative Kundenforschung

DAF | Deutsche Agrarfinanz · DE

2 days ago

Werksstudent Qualitative Kundenforschung

DAF | Deutsche Agrarfinanz · DE

3 days ago
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About the Role

As a working student in qualitative customer research, your mission is to make the voice of farmers the foundation of our product development. You will recruit farmers for interviews and conduct structured qualitative conversations to understand how financing and insurance decisions are actually made today, where existing processes cause friction, and what agricultural businesses truly need. Each conversation helps us better understand our customers' daily lives and make real insights the starting point for our product development. Together with our Head of Product and the founders, you will transform these insights into better financial products, simpler customer experiences, and more efficient processes. By identifying patterns, documenting insights in a structured manner, and consistently verifying assumptions with real customer interviews, you will actively shape the next generation of financing and insurance solutions for agriculture. As Farmfin grows, you will help build a customer research function that ensures we develop products solving our customers' real challenges and needs.

Responsibilities

  • Recruit farmers for interviews (phone outreach, appointment scheduling).
  • Conduct qualitative interviews in German – by phone, video, or on-site.
  • Work according to a clear interview methodology (principle 'The Mom Test': no pitching, no hypotheses, focus on actual experiences and concrete behavior).
  • Record conversations with consent and create a short English debrief after each interview with key quotes and insights.
  • Collaborate closely with our Head of Product and receive ongoing feedback.

Requirements

  • Native-level German (min. C1) – mandatory.
  • Enrolled student, ideally in a Master's program: Agricultural Economics, Agricultural Sciences, Rural Development, Agricultural Sociology, or comparable.
  • Initial experience with qualitative research or interviews (from studies or practice).
  • Good English for internal collaboration and documentation.
  • Confident and personable on the phone, reliable, and structured.
  • Discreet handling of sensitive (including financial) information of businesses.

Skills

  • Qualitative research
  • Interviews
  • Customer research
  • Product development
  • Communication
  • Documentation

Location

  • Remote

Work Type

  • Working student
  • Remote

Experience Level

  • Entry-level

Education Level

  • Master's degree (preferred)
  • Enrolled student

Salary/Compensations

  • 20 €/hour

Benefits

  • Real responsibility from day 1 and direct influence on a growing product.
  • Flexible, location-independent work (remote).
  • Insight into product development and customer research in a fintech.

About the Company

  • We are shaping the future of the Agri-Fintech market in Europe.
  • Our mission is to build the leading provider of a new generation of financial solutions for agriculture.
  • We have over 10 million Euros in seed funding from leading venture capital investors.
  • We are a performance-oriented team of experienced founders, product developers, and operators.
  • Our first products are already enthusiastically received by customers, and demand is growing rapidly.
  • We are building the market leader in Agri-Fintech with full concentration.
  • Our goal is to seize the biggest fintech opportunity in the European agricultural market and sustainably shape the future of agricultural financing.