About the Role
As a Manager, Analytics/Insights, you will conceptualize, design, and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You'll work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives, and will oversee junior team members, providing training and guidance on data analysis, visualization, and quality assurance.
Responsibilities
- Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
- Oversee development of analytical plans, including methodology and metrics.
- Support website and media tagging, implementation, and QA.
- Extract and analyze data from various sources to identify trends and insights.
- Communicate key findings and observations to stakeholders through clear presentations.
- Collaborate with internal teams to design and build reports that drive business outcomes.
Requirements
- Bachelor's degree preferred.
- 3-6 years of experience in marketing analytics or related fields.
- Advanced knowledge of analytic solutions platforms (Tableau, PowerBI, Google DataStudio).
- Advanced knowledge of digital analytics tools (Google Analytics, Tag Manager, Adobe).
- Working knowledge of data infrastructure.
- Working knowledge of programming languages (SQL, MYSQL, NO-SQL).
- Working knowledge of cloud storage solutions.
- Competency in website and media (UTM) tagging.
- Ability to summarize disparate datasets.
- Ability to leverage various platforms (Excel, Tableau, PPT, SQL).
- Strong problem-solving skills.
- Strong management skills.
- Strong adaptability skills.
- Ability to work in a fast-paced environment.
- Ability to train junior team members.
Skills
- Tableau
- PowerBI
- Google DataStudio
- Google Analytics
- Tag Manager
- Adobe
- SQL
- MYSQL
- NO-SQL
- Excel
- PPT
Location
- Office (minimum 3 days a week)
Work Type
- Hybrid
Experience Level
- 3-6 years
Education Level
- Bachelor's degree
Salary/Compensations
- $110,000 - $145,000
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed.
- We focus on developing inclusive teams that can bring the best solutions to everything we do.
- We celebrate what makes us different, as it makes us better together.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
- EOE/AA/M/D/V/F.
