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About the Role

The Brand and Product Marketing Manager, nLight® and Software, is responsible for developing and assessing brand and product positioning messages, audience-based communications including promotional programs, and product releases. This role leverages data, research, and collaboration to formulate recommendations and drive action plans for messaging, delivery, and budget.

Responsibilities

• Manage brand positioning, messaging frameworks, and guidelines to ensure value is communicated consistently across audiences, with a strong focus on customer needs and outcomes.
• Understand and communicate nLight and software product objectives within the lighting controls segment and broader connected building ecosystem.
• Identify and support opportunities to strengthen brand representation and accuracy at industry events, sponsorships, and customer engagements.
• Execute the product communication release process and manage marketing deliverables across owned, organic, and paid channels.
• Assess related brand and product assets and coordinate required updates across websites, sales enablement tools, product collateral, and communication platforms.
• Gather input and cross-functional alignment on messaging to support an annual content calendar and execute associated communication tactics.
• Collaborate on vertical and customer programs and related assets.
• Conduct interviews and gather insights to create project references, testimonials, case studies, and thought leadership.
• Partner with stakeholders to ensure messaging reflects product value, customer needs, market trends, and business priorities.
• Leverage Key Performance Indicators, voice of customer, and market research to identify opportunities and performance enhancements.

Requirements

• Proven B2B product marketing experience, ideally hardware and software products.
• Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging.
• Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time.
• Excellent written and verbal communication skills with attention to detail.
• Ability to collaborate effectively with product management, sales, creative, digital, channel, and cross-functional teams.
• Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations.
• Experience leveraging AI tools to improve productivity, enhance marketing content, and support preferred data-informed decision-making.
• Proficiency with Microsoft Teams, Microsoft Office, Adobe tools, and internal marketing or project management systems.

Skills

• Project management
• Data analysis
• Market research
• Customer value proposition development
• Audience-specific messaging
• Written communication
• Verbal communication
• Collaboration
• AI tools
• Microsoft Teams
• Microsoft Office
• Adobe tools

Location

• Atlanta, Georgia
• Remote

Work Type

• Remote
• Hybrid

Experience Level

• Mid-level

Education Level

• Bachelor's degree in marketing or communication preferred

About the Company

• Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company that uses technology to solve problems in spaces, light, and more.
• Through its two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), the company designs, manufactures, and brings to market products and services that make a valuable difference in people’s lives.
• The company achieves growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video, and control platform.
• Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe, and Asia.
• The Company is powered by approximately 13,000 dedicated and talented associates.

Equal Opportunity

• We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.
• As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans.