Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Owns downstream marketing execution for specific solutions within Haemonetics Interventional Technologies (IVT), translating upstream product strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions. Serves as the clinical, technical, and commercial subject matter expert for the IVT franchise, driving launch excellence for new products and indications, and ensuring every commercial touchpoint is clinically credible, competitively differentiated, and Agile-approved.

Responsibilities

Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
Maintain effective relations with both internal and external customers.

Requirements

4+ years Product marketing or downstream marketing experience in medical device Required
Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes Required
Prior people management experience with a record of developing high-performing marketing talent Required
Experience marketing interventional cardiology, vascular, or structural heart products Preferred
Budget management Required

Skills

Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging Proficient
Proficiency in launch planning and cross-functional program management Proficient
Experience building and managing agency relationships and marketing budgets Proficient
Competitive intelligence development and sales enablement content creation Proficient
Strong executive communication and presentation skills Proficient

Experience Level

4+ years

Education Level

Bachelor's Degree B.S.

Salary/Compensations

$103,600.00-$176,400.00/Annual

Benefits

401(k) with up to a 6% employer match and no vesting period
Employee stock purchase plan
Flexible time off for salaried employees
Accrual of three to five weeks’ vacation annually (based on tenure) for hourly employees
Accrual of up to 64 hours (annually) of paid sick time
Paid and/or floating holidays
Parental leave
Short- and long-term disability insurance
Tuition reimbursement
Health and welfare benefits

About the Company

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.

Equal Opportunity

EEO Policy Statement