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About the Role

We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data — coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems. This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.

Responsibilities

Coordinate the operational logistics around campaign launches — approvals, QA checklists, data validation.
Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status).
Own the intake and triage process for reporting and campaign requests from internal stakeholders.
Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill.
Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready.
Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders.
Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates.
Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s).
Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health.
Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy.
Maintain documentation of data schemas, naming conventions, and workflows.
Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs.
Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met.
Maintain a clear record of approved language, disclosures, and compliance requirements.
Flag regulatory or compliance risk areas proactively before they become blockers.

Requirements

3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role.
Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice.
Excellent organizational instincts, eagerly applied to marketing operations and governance.
Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details.

Skills

Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.).
Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards.

Location

Austin, TX

Work Type

Onsite

Experience Level

3-5 years

Benefits

Multiple medical plans to choose from
100% employer covered dental & vision plans for team members and their families
401(k)-retirement plan
Short & long-term disability
Employer-paid life insurance
Flexible Spending Accounts (FSA) for health and dependent care
Employee Assistance Program (EAP)
Equity compensation
Training and internal career growth opportunities
Flexible Time Off
12 weeks of parental leave for primary and secondary caregivers
Snacks and drinks available
Catered lunches for onsite employees

About the Company

Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most. Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement. If you're energized by building what's next, we'd love to meet you.

Equal Opportunity

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.