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About the Role

Appian is seeking a Web Production Specialist to evolve, maintain, and scale our global web presence. This role will produce high-impact web experiences, maintain a CMS, manage stakeholder intake, and support content lifecycle strategy. The ideal candidate will bring strong web production experience, operational discipline, stakeholder management skills, and a strong understanding of how B2B web experiences support the buyer journey.

Responsibilities

Own the end-to-end production and launch of high-quality web pages optimized for a B2B buyer journey.
Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, accurate, and aligned with company strategy.
Partner with SEO/AEO teams to ensure web content is optimized for organic growth and discoverability.
Coordinate with creative agencies and internal creative teams to ensure visual assets are delivered on time and aligned with web standards.
Execute and maintain a web content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing.
Serve as a primary point of contact for internal web requests and manage intake through a clear prioritization framework.
Maintain a regular cadence with stakeholders to provide visibility into web production timelines, priorities, and blockers.
Lead webpage localization execution, ensuring timely, accurate, and culturally relevant content for international markets.
Manage workflows between internal teams and external translation agencies.
Maintain the web component library within the CMS and help ensure technical stability, consistency, and scalability.
Monitor CMS health and partner with Web Engineering to troubleshoot issues and implement enhancements.
Create and maintain CMS documentation, guides, and governance standards.
Design and deliver training to enable cross-functional and regional teams to make self-service content updates within a governed framework.

Requirements

5-9 years of experience in web content management, web production, digital operations, or a related role.
Strong experience supporting B2B websites and buyer journey-focused web experiences.
Hands-on experience with enterprise CMS platforms such as Adobe Experience Manager, Sitecore, or similar systems.
Strong understanding of content lifecycle governance, web production workflows, and CMS best practices.
Experience managing stakeholder intake, prioritization, and competing web requests across multiple teams.
Familiarity with SEO, AEO, accessibility, localization, CRO, and landing page optimization best practices.
Ability to translate technical requirements into clear, actionable guidance for non-technical stakeholders.
Strong written and verbal communication skills.
Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-moving environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience supporting enterprise SaaS, technology, or B2B software websites.
Experience with Adobe Experience Manager or Sitecore.
Experience working with design systems, component libraries, and web engineering teams.
Experience managing localization workflows and translation agency relationships.
Experience building CMS documentation, governance models, and training programs.
Experience partnering with SEO/AEO, Web, Creative, Product Marketing, and regional marketing teams.
Working knowledge of web analytics, CRO testing, landing page performance, and digital experience optimization.

Skills

Web Content Management
Web Production
Digital Operations
B2B Websites
Buyer Journey Optimization
Enterprise CMS Platforms (Adobe Experience Manager, Sitecore)
Content Lifecycle Governance
Web Production Workflows
CMS Best Practices
Stakeholder Intake Management
Prioritization
SEO
AEO
Accessibility
Localization
CRO
Landing Page Optimization
Technical Requirement Translation
Written Communication
Verbal Communication
Organization
Detail-Oriented
Multi-priority Management
SaaS
B2B Software
Design Systems
Component Libraries
Web Engineering Collaboration
Localization Workflows
Translation Agency Management
CMS Documentation
Governance Models
Training Program Development
Web Analytics
CRO Testing
Digital Experience Optimization

Experience Level

5-9 years

Education Level

Bachelor’s degree in Marketing, Business, Communications, or a related field

Salary/Compensations

$75,000—$175,000 USD

Benefits

401(k) plan with company match
Flexible time off
Paid parental leave
Medical, dental, and vision plans
Life insurance
Disability insurance
Wellness programs
Flexible spending accounts
Health savings account contributions
Employee referral bonus program
Learning and development resources
Health coverage
Employee Assistance Program (EAP) with free mental health support
Employee Stock Purchase Program (ESPP)
Retirement/pension plan
Wellness dollars
Tuition reimbursement
Family-forming benefits

About the Company

Appian provides AI automation for mission-critical work.
We automate complex processes in large enterprises and governments.
Our platform is known for its unique reliability and scale.
We’ve been automating processes for more than 25 years and understand enterprise operations like no one else.
For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook

Equal Opportunity

Appian is an equal opportunity employer that strives to attract and retain the best talent.
All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com.
Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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