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About the Role

As part of North Strategic and Publicis Groupe Canada's growing Influencer practice, we are hiring an Account Director. This experienced leader will be passionate about the influencer and creator landscape, taking the lead to shape the agency's growing influencer practice. You will inspire and guide direct reports and cross-functional teams to deliver bold creative ideas, build deep client relationships, and execute with excellence. You will own key client relationships, build lasting relationships with senior client stakeholders, and partner with clients to pursue program goals with a focus on leveraging new trends and forging excellent creator-brand partnerships.

Responsibilities

Take a leading role on flagship accounts and continue to shape the agency’s influencer practice.
Demonstrate excellence in senior client CRM, communications, account management, and growth.
Lead new business opportunities.
Develop targeted influencer strategies to exceed client objectives and performance goals.
Develop and implement influencer/social campaign measurement frameworks.
Lead the strategic direction of brand content based on client objectives.
Inspire, excite, challenge, and motivate agency team members through coaching, career development, and mentoring.
Foster strong relationships with Integrated Agency Team partners.
Manage budgets and team resources for a specific set of client accounts.
Gather data and insights to enhance and sell in bold ideas.

Requirements

8-10 years of experience in the influencer space, developing integrated strategies.
Agency or client service experience.
Proven track record of building high-performance teams and adding value to company culture.
Excellent cross-functional leadership, presentation, and communication skills.
Dynamic team player, collaboratively partnering with cross-functional leaders.
Superior finance, project management, team resourcing, and organizational abilities.
Strong interpersonal abilities to effectively manage internal and external relationships, vendors, and agency partners.
Agility, speed, and flexibility to manage workflow within a changing work environment.
Calm under pressure.
Inter-agency experience working with creative, digital, sponsorship, research, and media buying companies.
Skilled at developing effective measurement frameworks for social programs, analyzing data, deriving insights, and building creative strategies.
Refined understanding of community management and paid social/digital campaigns.

Skills

Influencer and creator landscape expertise.
Entrepreneurial thinking.
Trend analysis and strategic POV development.
Client service and relationship building.
Measurement and analytics.
Social and digital paid amplification strategy and measurement.
Influencer management tools (e.g., Traackr, Tagger, CreatorIQ, Captiv8).
Written and verbal presentation mastery.
Creative thinking.
Forecasting and budget management.
Data and insight gathering.
Social platforms (Meta, X, TikTok, YouTube, Instagram, Pinterest, Snapchat).
AI application in campaigns.
Community management.
Paid social/digital campaigns.

Location

Toronto

Work Type

Hybrid
Remote (up to 20 days per year)

Experience Level

Account Director
Senior lead

Education Level

Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies, Marketing or a related field.

Salary/Compensations

CAD$105K-$115K per year

Benefits

Substantial time off policies
Mental wellness resources
Parental leave top-up program
Regular social events
Cell phone & internet allowance
Professional development or wellness allowance
Business Resource Groups
Private health and Dental insurance
Life and Disability insurance

About the Company

North is a strategic communications agency in Canada that combines the agility of a boutique agency with the strength of Publicis Groupe’s global network.
We earn attention through bold ideas, rigorous execution, and a relationship-first approach.
We have a strong commitment to employee engagement, fostering an entrepreneurial, creative, and empowering culture.
We are an award-winning agency on a serious growth trajectory.

Equal Opportunity

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.