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About the Role
Support digital measurement, insights generation, and data-driven decision-making to help stakeholders understand user behavior and optimize digital experiences across web and mobile platforms.
Responsibilities
- Develop and maintain dashboards and reports using tools such as Adobe Analytics, Google Analytics
- Track and analyze key performance indicators (KPIs) including engagement, conversion, retention, and funnel metrics
- Identify trends, anomalies, and actionable insights to support business growth
- Present insights clearly to both technical and non-technical stakeholders
- Support implementation and maintenance of digital tracking using Adobe Launch, Tealium, or similar tag management systems
- Validate and troubleshoot tracking across digital platforms (web and mobile)
- Collaborate with engineering teams to define and implement data layer requirements
- Assist in design and analysis of A/B and multivariate tests using platforms such as Adobe Target, Optimizely, or VWO
- Provide recommendations to optimize user journeys, content performance, and conversion rates
- Contribute to ongoing conversion rate optimization (CRO) initiatives
- Partner with marketing, product, UX, and engineering teams to align on measurement strategies
- Translate business requirements into tracking and reporting solutions
- Communicate insights and recommendations to influence decision-making
- Ensure data accuracy, integrity, and consistency across platforms
- Maintain documentation for tagging plans, tracking requirements, and governance frameworks
- Support compliance with privacy regulations and consent management practices (e.g., GDPR, CCPA)
Requirements
- Bachelor’s degree in Analytics, Business, Marketing, Statistics, or related field
- 3–4 years of experience in digital analytics or a similar role
- Hands-on experience with Adobe Analytics (preferred)
- Hands-on experience with tag management tools (Adobe Launch, Tealium)
- Hands-on experience with data visualization tools (Power BI, Tableau, Looker)
- Strong analytical and problem-solving capabilities
- Strong data storytelling and visualization skills
- Proficiency in Excel and SQL
- Understanding of digital marketing ecosystems (paid media, email, SEO, etc.)
- Experience supporting experimentation and optimization initiatives
- Ability to influence stakeholders through insights
- Attention to detail and commitment to data accuracy
Skills
- Adobe Analytics
- Google Analytics
- Adobe Launch
- Tealium
- Adobe Target
- Optimizely
- VWO
- Power BI
- Tableau
- Looker
- Excel
- SQL
- Data Storytelling
- Data Visualization
Location
- Toronto
- London
Work Type
- Temporary
- Full-Time
- Hybrid
Experience Level
- 3-4 years
Education Level
- Bachelor's degree
Salary/Compensations
- $71,900 - $125,800
Benefits
- Career Development opportunities
- Access to industry-leading learning programs
- Up to $2,000 annually towards education reimbursement
- Flexible health and dental benefits
- $5,000 mental health benefit
- In addition to regular vacation and personal days
- Volunteer day
- Company-matching pension plan
- Share ownership program
- Additional investment options
- Employee recognition programs
- Service milestone celebrations
- Employee discounts
- Employee Resource Groups (ERGs)
- Mentorship programs
- Social clubs and events
About the Company
- Grow with Canada Life
- We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians.
- Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.
- We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other.
- Learn more about Canada Life.
Equal Opportunity
- We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.
- Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.