Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Level is seeking a Senior Social Media Manager to lead social media strategy and execution. This role involves shaping brand perception, growing audience engagement, and managing reputation across key platforms, serving as the first line of defense during sensitive situations.

Responsibilities

• Develop and execute comprehensive social media strategies for TikTok, Instagram, Facebook, YouTube, Discord, Reddit, and X.
• Oversee content planning, creation, and publishing for various formats that resonate with students, parents, educators, and adult learners.
• Act as the social voice during sensitive moments, developing crisis response protocols and coordinating with leadership.
• Monitor brand mentions, sentiment trends, and emerging conversations to identify and brief stakeholders on reputational risks.
• Understand and adapt content to different platform audiences and best practices to optimize for reach, engagement, and conversion.
• Assist in selecting and implementing social media management, scheduling, and listening tools.
• Build and nurture active communities, responding professionally to comments and messages.
• Collaborate with Content, Creative Services, Communications, Publishing, and Marketing teams for brand consistency and campaign alignment.
• Track, analyze, and report on key social media metrics to iterate and improve strategies.
• Support social components of product launches, seasonal campaigns, and paid social efforts.
• Identify emerging social trends, tools, and creator opportunities, as well as shifts in the conversation around education and EdTech.

Requirements

• Minimum 5 years of hands-on social media management experience with proven success on TikTok, Instagram, Facebook, and X for a brand.
• Demonstrated experience in crisis communications or reputation management on social media.
• Strong instincts and judgment for responding to or escalating social media situations under pressure.
• Demonstrated ability to understand and adapt content to different platform audiences and best practices.
• Strong portfolio showcasing growth in followers, engagement rates, and campaign results.
• Excellent written and verbal communication skills.
• Experience collaborating with creative, content, and marketing teams in a fast-paced environment.
• Strong analytical skills with experience using native platform analytics, Meta Business Suite, TikTok Analytics, Google Analytics, and social listening/sentiment tools.
• EdTech, consumer subscription products, or live-service gaming background is a plus.
• Experience building CRM programs for multilingual or Spanish-language audiences is a bonus.
• Familiarity with COPPA consent management platforms is a bonus.
• Experience scaling CRM programs across multiple subscription tiers is a bonus.

Skills

• Social Media Strategy
• Content Creation
• Crisis Communications
• Reputation Management
• Social Listening
• Community Management
• Cross-Functional Collaboration
• Performance Analysis
• Campaign Management
• Trend Analysis
• Platform Expertise (TikTok, Instagram, Facebook, YouTube, Discord, Reddit, X)
• Data Analysis
• Storytelling
• Written Communication
• Verbal Communication

Location

• Remote

Work Type

• Full-time

Experience Level

• Senior

About the Company

• Level is a learning technology company dedicated to helping students build real academic and life skills with confidence and joy.
• We combine proven curriculum principles with world-class interactive design to make meaningful practice something students want to come back to.
• We support teachers, schools, and parents by increasing student engagement with high-quality, standards-aligned practice that reinforces classroom learning.
• Our mission is to provide rewarding and motivating learning experiences for students, tools that fit naturally into instruction for educators, and activities that help children catch up or get ahead for parents.
• We are committed to helping every person maximize their potential and live a life of meaning.