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About the Role

We are seeking an SEO Manager / Senior Manager to own and scale our SEO program across a large network of over 600 dental practice brands and websites. The core challenge involves designing systems, playbooks, and automation to enhance visibility and new patient growth across the entire network. This role requires owning the scalable SEO roadmap end-to-end, encompassing strategy, planning, and stakeholder management, with a focus on both traditional and emerging AI search (AIO / GEO). Success will be measured by the practices' ability to win in their local markets and convert visibility into new patients. Automation is critical for operating at scale beyond headcount, with expectations to build and deploy AI-powered workflows and agents.

Responsibilities

Own the network SEO strategy and roadmap, prioritizing initiatives by impact on visibility and new patient growth.
Define program objectives, KPIs, and measurement framework.
Own the strategy for visibility in AI-driven search experiences (AI Overviews, ChatGPT, Perplexity, Gemini, Copilot, and beyond).
Develop Generative Engine Optimization (GEO) best practices, including structured data, entity building, content formats, and citations.
Design repeatable playbooks and quality standards that scale across 600+ sites.
Build and deploy workflow automations and AI agents to automate auditing, reporting, listings management, on-page optimization, and QA.
Own the local SEO strategy, including Google Business Profile optimization at scale, local listings and citation management, review strategy, and location-level content.
Translate effective strategies into network-wide standards.
Communicate strategy, trade-offs, and results to senior stakeholders and cross-functional teams.
Manage projects from plan to launch across marketing, web/dev, operations, and external partners.
Analyze large volumes of performance data across hundreds of sites to identify patterns, opportunities, and risks.
Build reporting that makes network-wide performance legible and diagnosable.
Drive growth in local, organic, and AI search visibility for priority terms across the network.
Drive new patient growth attributable to organic and local search.

Requirements

5–8+ years of SEO experience, with significant experience in enterprise, multi-location or multi-brand environments (e.g., franchise networks, healthcare groups, retail chains, marketplaces, or agencies serving them).
Demonstrated success building SEO programs that scale through systems, templates, playbooks, and automation.
Deep, current knowledge of local search: Google Business Profile, local pack ranking factors, listings/citations, reviews, and location page strategy.
A working point of view on AI Search Optimization (AIO / GEO): how AI Overviews and LLM-based assistants surface and cite sources, and how to position brands to win in AI-generated answers.
Strong AI fluency and hands-on automation skills: practical experience using AI tools and LLMs in day-to-day work, and experience building workflow automations and/or AI agents (e.g., Zapier/Make/n8n, LLM APIs, custom scripts, or agent frameworks).
Strong technical SEO foundation: crawling, indexation, site architecture, structured data, page experience, and how these apply across large site portfolios.
A good sense of UX and CRO: what makes pages convert, how to spot and fix experience issues, and how to work with design/dev to improve them.
Solid general web fluency (CMSs, templates, HTML/CSS).
Highly analytical, with experience building measurement frameworks (GA4, Search Console, Looker Studio or similar BI tools; SQL a plus).
Excellent communicator who can influence senior stakeholders and external partners.
Proven project management skills: able to run multiple concurrent initiatives across teams and vendors.
Experience with SEO platforms built for scale (e.g., enterprise SEO suites, listings management platforms).
People and vendor management experience preferred.
French is considered a strong asset.
Candidates must be legally eligible to work in Canada.

Skills

SEO
AI Search Optimization (AIO / GEO)
Generative Engine Optimization (GEO)
Local SEO
Google Business Profile optimization
Structured data
Entity building
Content strategy
Citations management
Automation
AI-powered workflows
AI agents
Auditing
Reporting
Listings management
On-page optimization
Quality Assurance (QA)
Local listings management
Review strategy
Location-level content
Stakeholder management
Project management
Data analysis
Measurement frameworks
Google Analytics 4 (GA4)
Google Search Console
Looker Studio
SQL
Technical SEO
Crawling
Indexation
Site architecture
Page experience
User Experience (UX)
Conversion Rate Optimization (CRO)
Content Management Systems (CMSs)
HTML
CSS
Enterprise SEO suites
Listings management platforms
People management
Vendor management
French

Location

Canada

Work Type

Hybrid
4 days on-site (Monday to Thursday)
1 day work from home (Friday)

Experience Level

Manager
Senior Manager
5–8+ years of SEO experience
Senior Manager candidates will bring deeper experience owning enterprise-scale or multi-location SEO programs, a track record of influencing executive stakeholders, and prior people leadership.

Salary/Compensations

$110,000 CAD to $130,000 CAD annually

Benefits

Bonus of up to 15%
Competitive total rewards and benefits package

About the Company

Dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences.
Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network.
Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

Equal Opportunity

At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve.
To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process.