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About the Role

This role is responsible for the development and implementation of multi-channel marketing programs and strategies to support a major co-brand partnership, including marketing, advertising, promotions, and collateral. The incumbent will deliver measurable, customer-centric programs to maximize customer growth, retention, and engagement, working with and through partners to set the agenda and drive marketing outcomes. The role evaluates and measures program results to optimize investment, works with agencies and cross-functional teams to produce branded and compliant materials, and collaborates with internal partners to ensure compliance with laws, regulations, and bank policies. Additionally, the role works with leadership teams to coordinate and execute marketing events to achieve business line goals and provides solutions for business line objectives.

Responsibilities

Develop and implement multi-channel marketing programs and strategies.
Deliver measurable, customer-centric marketing programs to maximize customer growth, retention, and engagement.
Evaluate and measure program results to optimize investment.
Work with agencies and cross-functional teams to produce branded and compliant materials.
Collaborate with internal partners to ensure marketing programs comply with all laws, regulations, and bank policies.
Coordinate, develop, and execute marketing events to achieve business line goals.
Provide solutions and problem-solve for business line objectives.

Requirements

Bachelor's degree or equivalent work experience.
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
Ability to lead projects and provide data-driven, customer-centric, and relevant marketing.
Proven ability to manage multiple projects and assignments that are completed on time and on budget.
Experience working with external partners to drive growth objectives.
Ability to build trusted partnerships and influence without direct authority.
Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results.
Strong organizational, interpersonal, and team building skills.
Excellent written and oral communication skills, including presentation skills.
Proficient computer navigation skills using a variety of software packages.
Ability to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Skills

Marketing strategy
Data-driven marketing
Customer-centric marketing
Project management
Budget management
Partnership management
Influencing
Collaboration
Research analysis
Organizational skills
Interpersonal skills
Team building
Written communication
Oral communication
Presentation skills
Computer navigation
Software proficiency

Location

United States

Work Type

Full-time

Experience Level

Six or more years of related experience

Education Level

Bachelor's degree or equivalent work experience
MBA or equivalent markers of high achievement are a plus

Salary/Compensations

$111,600.00 - $136,400.00

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals
Incentive and recognition programs
Equity stock purchase
Pension

About the Company

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.
We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.
Try new things, learn new skills and discover what you excel at—all from Day One.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
U.S. Bank will consider qualified applicants with arrest or conviction records for employment.
U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance.
U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA).
In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Equal Opportunity

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.