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About the Role
The Business Analytics team is pivotal in the delivery of modern agency services, tightly integrated with planning and investment teams to deliver on and exceed clients’ business goals.
Responsibilities
- Set the vision, strategy, and roadmap for bleeding-edge marketing sciences solutions.
- Define and execute data strategy, developing roadmaps for data integration and augmentation.
- Develop client relationships by providing strategic advisory on data and analytics.
- Encourage creative data use to solve client challenges and support growth.
- Provide thought leadership in analytics, research, measurement, and ad-technology.
- Develop audience solutions in collaboration with Planning and Investment teams.
- Serve as a trusted advisor to clients on audience strategy, measurement, and advanced analytics.
- Partner with Planning and Investment teams on budget setting, media plan development, and optimization.
- Share perspectives on industry changes in data and analytics.
- Investigate the impact of new data sources and technologies on marketing and industry verticals.
- Lead and mentor direct reports, assessing capabilities and fostering career growth.
- Provide methodological support, coaching, and training to direct reports and broader teams.
- Recruit new talent.
- Lead the development of playbooks for audience and measurement activities.
- Build the pipeline and manage revenue goals for Marketing Sciences.
- Contribute to POVs and knowledge exchange to develop Marketing Sciences offerings.
Requirements
- Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Strong analytic skills, critical thinking, and problem-solving abilities related to data and analytics.
- Proven leadership ability and strong client relationship experience.
- Stellar communication and presentation skills, with the ability to translate business solutions into marketing programs.
- Ability to train and coach colleagues.
- Organized, detail-oriented, and able to prioritize work.
- Proficient in business writing, presenting, conducting analysis, and project management.
- Comfortable working in ambiguous situations.
- Passionate about driving change by adopting emerging technologies in the advertising space.
Skills
- Marketing analytics
- Data strategy
- Data integration
- Data augmentation
- Client advisory
- Audience solutions
- Measurement
- Advanced analytics
- Budgeting
- Media plan development
- Optimization
- Thought leadership
- Mentoring
- Coaching
- Training
- Recruiting
- Playbook development
- Revenue forecasting
- ROI development
- Audience-based marketing
- Data-driven advertising
- Analytic skills
- Critical thinking
- Problem-solving
- Leadership
- Client relationship management
- Communication
- Presentation
- Project management
- Emerging technologies
Location
- New York
Work Type
- Hybrid
Experience Level
- 13+ years of data and analytics experience
Education Level
- University degree
Salary/Compensations
- $150,000.00-$240,000.00
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed and are focused on developing inclusive teams.
- We celebrate what makes us different and believe it makes us better together.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
- EOE/AA/M/D/V/F.