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About the Role

The Content Strategist owns Gamer's Choice's organic content strategy end-to-end, architecting how the brand shows up across social, email, and community channels. This role involves building the systems, workflows, and team structure to scale content operations. It is a strategic, builder-oriented position for individuals experienced in growing organic content engines from inception.

Responsibilities

• Own and evolve organic content strategy across Instagram, TikTok, YouTube, and emerging channels, defining content pillars, brand voice, and channel-specific playbooks.
• Build an organic content machine designed around producing viral content.
• Architect and own email and lifecycle marketing strategy, including segmentation, automation flows, and campaign calendar.
• Design and lead the content production workflow, including AI-assisted tools, directing the Marketing Coordinator and any future hires rather than personally producing daily content.
• Manage and grow the Discord community, engaging with customers.
• Build measurement frameworks connecting content and email performance to audience growth and revenue.
• Partner with leadership on creator partnerships, product drops, and in-store event storytelling.
• Represent content strategy in retail launch planning and other cross-functional initiatives.
• Complete a full audit of existing content, social channels, and email flows within the first 30 days.
• Deliver a documented content strategy and 6–12 month roadmap, including channel-specific goals within the first 30 days.
• Stand up or formalize a content workflow with the Marketing Coordinator, including AI-assisted production within the first 30 days.
• Launch or optimize foundational email/lifecycle campaigns with clear before-and-after benchmarks within the first 30 days.
• Contribute strategic direction to the retail launch within the first 30 days.

Requirements

• 5 - 8+ years in content marketing, social strategy, or brand content.
• Direct experience building an organic content program from the ground up.
• Experience developing and executing viral and trending content strategies across social media.
• A track record designing content strategy and systems, not solely producing content personally.
• Experience managing or mentoring content producers or coordinators.
• Deep fluency in organic platform mechanics and algorithms across Instagram, TikTok, and YouTube.
• Experience with email/lifecycle marketing platforms at a strategic level.
• Experience utilizing AI tools/tech to enhance content strategy and implementation.
• Comfortable directing video/content production.
• Hands-on filming and editing ability is a plus, not a requirement.
• Nice to have: experience in collectibles, gaming, or creator partnerships.
• Nice to have: familiarity with TCG culture.

Skills

• Content strategy
• Social media strategy
• Brand content
• Organic content program development
• Viral content strategy
• Trending content strategy
• Audience growth
• Engagement
• Content systems design
• Email marketing
• Lifecycle marketing
• Klaviyo
• Mailchimp
• Segmentation
• Automation flows
• Campaign calendar management
• Content production workflow design
• AI-assisted content production
• Community management
• Discord community management
• Measurement framework development
• Content performance analysis
• Revenue analysis
• Creator partnerships
• Product drop storytelling
• Event storytelling
• Retail launch planning
• Cross-functional initiative collaboration
• Platform mechanics
• Platform algorithms
• AI tools

Location

• 34-09 Queens Blvd, Long Island City, NY

Work Type

• Full-time
• Extended hours as required

Experience Level

• 5 - 8+ years

Salary/Compensations

• $110,000 - $150,000 per annum

Benefits

• Health Insurance
• Dental & Vision Coverage
• Paid Time Off
• 401k
• Employee Discounts
• Gym Membership Reimbursements

About the Company

• Gamer's Choice is an equal opportunity employer.

Equal Opportunity

• Gamer’s Choice is an equal opportunity employer.
• We acknowledge and honor the fundamental value and dignity of all individuals.
• We pledge ourselves to crafting and maintaining an environment that respects diverse traditions, heritages, and experiences.
• Gamer’s Choice is an Equal Employment Opportunity and Affirmative Action employer.
• We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.