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About the Role

M Booth is seeking an Assistant Influencer Strategist to join their growing team. This role will contribute cultural insights, thought leadership, and strategic thinking to lead influencer programming for brands, ensuring clients are at the forefront of cultural trends and driving relevance and talkability.

Responsibilities

• Contribute to all phases of the influencer process for programs and brands.
• Research and identify influencers for programs.
• Review content to ensure it meets briefs.
• Build and populate client recaps showcasing work.
• Dissect client business objectives and work with senior team members to craft culture strategies with influencer at the heart.
• Manage influencer programs that speak to brand targets and create buzz through synergies with PR, social, and paid.
• Contribute to influencer strategy and programming from strategy to partner identification, contracting, and content management.
• Develop strategic recommendations and sell-in culture-forward programming.
• Identify and connect brands to influencers, tastemakers, and content creators.
• Manage and oversee influencer/partner integrations and programs.
• Strengthen relations with tastemakers and influencers to drive cultural relevance for clients.
• Manage collaborations and partnerships.
• Develop expertise in negotiations and contract reviews with influencer partners and third-party vendors.
• Report on program success through reporting and storytelling.
• Ensure programming is executed with excellence and involve the right specialists.
• Report on competitive brands and trends to clients.
• Support the team in day-to-day capacity and serve as a client point person on assigned accounts.
• Serve as a thought leader, trusted voice, and advisor to clients.
• Build strong, trust-based relationships with clients.
• Design work plans for programs.
• Ensure work output is of the highest quality for self and team members.
• Collaborate within integrated agency teams and with agency partners.
• Quickly problem-solve when issues arise.

Requirements

• Bachelor's degree or equivalent.
• 2-3 years of experience in influencer marketing.
• Experience with tastemaker/influencer ID, negotiation, contracting, and activation management.
• In touch with cultural and industry trends.
• Ability to be nimble and adapt to changes.
• Experience activating influencer programs across all social platforms (TikTok, Instagram, YouTube, etc.).
• Self-directed, motivated, takes ownership of projects, and sees them through to completion.
• Knows how to manage up to get what they need to succeed.

Skills

• Cultural insights
• Thought leadership
• Strategic thinking
• Influencer programming
• Researching and identifying influencers
• Content review
• Client recaps
• Cultural zeitgeist application
• Relevance, talkability, and badge value generation
• Creative and innovative influencer/creator connections
• Critical thinking
• Excellent communication skills (clear, vocal, articulate)
• Presentation skills (clients, team, new business prospects)
• Thrives in fast-moving and collaborative environments
• Problem-resolution skills
• Creative and outside-the-box thinking
• Crafting culture strategies
• Managing influencer programs
• Influencer strategy and programming (end-to-end)
• Strategic recommendations
• Selling-in major culture-forward programming
• Partner identification & contracting
• Content management
• Influencer/partner integration management
• Tastemaker and influencer relations
• Negotiations
• Contract reviews
• Legal + scope guardrail understanding
• Payment terms understanding
• Reporting and storytelling
• Dot connecting
• Executing programming with excellence
• Competitive brand and trend reporting
• Nimbleness
• Client point person responsibilities
• Juggling multiple projects and deadlines
• Leading calls
• Strong email correspondence
• Building trust with clients
• Designing work plans
• Ensuring work output quality
• Collaboration
• Problem-solving

Location

• NY office

Work Type

• Hybrid
• Full-time

Experience Level

• 2-3 years of experience in influencer marketing

Education Level

• Bachelor's degree or equivalent

Salary/Compensations

• $49,000 - $55,000/year

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs
• Comprehensive health care and wellness plans
• A 401(k) Savings Plan
• Flexible Spending Accounts
• Paid holidays
• Unlimited Paid Time Off (Personal, Sick, Vacation)
• Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits

About the Company

• M Booth is a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity.
• We are relentlessly passionate about our clients and their business.
• We are a collaborative mid-sized agency.

Equal Opportunity

• M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.