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About the Role

Develop, manage, execute, and track marketing programs to create pipeline for new logo acquisition, customer growth, and customer retention in priority growth markets across the Europe and Middle East region. This involves strategic planning and creative execution of growth-focused, inbound, and outbound programs to achieve KPI targets. The role requires an organized, decisive, and agile individual who can thrive in ambiguity and autonomy, building a best-in-class marketing practice for target EMEA markets. The 'player-coach' will manage influence across the marketing department while possessing expert-level proficiency with Marketing TechStack tools like HubSpot and SFDC, and generalist expertise in SEO, events, and content marketing specific to EMEA.

Responsibilities

Accountable for new client wins and existing client growth, partnering with EMEA sales leadership and Revenue Operations to deliver high-potential opportunities and impact revenue growth.
Build and manage inbound/outbound demand generation programs for the complete demand lifecycle, from new logo acquisition to client retention and growth.
Build demand generation experiences across localized website properties for consistent pipeline creation in collaboration with Product Marketing, Marketing Communications, and Marketing Operations.
Understand target audience and personas across markets, cultures, and languages, incorporating marketing content and offers strategy into tailored demand generation campaigns.
Manage and execute regional events, including pre and post activities and measurement.
Forecast, measure, analyze, and report on the impact of demand generation activities on pipeline, revenue, and sales cycle length.
Diagnose pipeline generation issues and proactively solve them.
Develop and iterate testing plans to identify scalable program improvements to achieve KPIs.
Co-manage operational budget for key channels.
Utilize MarTech stack for efficiency and adopt new features, functionality, and tools for innovation.
Consistently bring in new tactics and drive performance through a results-driven experimental approach.
Report into the Chief Marketing Officer to review and report on APAC strategies, performance, regional insights, and budget management.

Requirements

8+ years of experience in B2B marketing with a focus on demand generation/lead generation.
3+ years of experience building campaigns in HubSpot.
3+ years of ABM program management experience.
Ability to effectively work and drive business success within and across multiple markets, cultures, and languages.
Proven track record in a new customer acquisition role with the ability to manage an entire marketing mix and scale multiple channels successfully.
Performance-based mindset; ability to understand performance drivers and optimize campaigns.
Confidence and comfortability to 'get in the weeds' to create and optimize campaigns.
Strong partnership skills with emphasis on collaboration, proactive, flexible, can-do attitude.
Ability to build and create while operating in gray areas.
SaaS experience preferred.
Previous industry experience in Legal, Financial Services, B2B technology, or other highly regulated industries preferred.

Skills

Marketing TechStack tools (HubSpot, SFDC)
End-to-end marketing campaign automation
SEO strategies
Events management
Content marketing (EMEA specific)

Location

London

Work Type

Full-time

Experience Level

8+ years

Education Level

Bachelor’s degree in marketing, business, or related field preferred
BA/BS, preferably in marketing, advertising, business management, or related field

Benefits

Competitive compensation package
Flexible working hours
Paid Time Off (PTO) plus UK public holidays
Medical Benefits
Voluntary Dental Insurance and eyecare vouchers
Robust pension plan
Life insurance coverage
Wellness program

About the Company

LRN is a fast-growing SaaS company providing ethics and compliance management solutions to help clients navigate complex regulatory environments and foster ethical and responsible cultures.
Serving nearly 3,000 clients across the US, EMEA, APAC, and Latin America.
State-of-the-art platform offers clients an intuitive user interface, mobile app, robust analytics, and industry benchmarking.
Helps clients create, manage, deliver, analyze, and audit their ethics and compliance programs.
Helps some of the world’s most recognized brands reduce organizational risk.