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About the Role

The Manager, Public Relations will support media relations and thought leadership for Oatly's North American business, market, and product growth. This role is part of the Corporate Affairs function, collaborating with various internal teams and the global PR team to drive corporate initiatives and executive placements. The ideal candidate embodies Oatly's values of listening first, prioritizing creativity and effectiveness, fostering partnership, and maintaining confidence and humility.

Responsibilities

Input into and execute Oatly’s North American Public Relations strategy to promote strategic priorities across business, consumer, and industry media.
Manage brand reputation proactively and reactively with media, consumers, partners, and external stakeholders.
Build, maintain, and strengthen key reporter relationships and stay current on relevant media.
Directly engage with media and external partners on behalf of the brand.
Vet and screen reactive media opportunities, partner engagements, and events.
Assist in securing strategic press coverage across print, digital, and broadcast media.
Manage day-to-day relationships with PR agencies, influencer agencies, and external support.
Collaborate and coordinate work with global public relations colleagues.
Monitor industry trends and identify opportunities for the brand's voice within the cultural narrative.
Act as the communications partner for North American nutrition and sustainability directors, leading mission-based storytelling.
Serve as an external communications strategic partner for cross-functional teams.
Provide PR support for new account launches, partnerships, or other announcements.
Communicate with internal stakeholders and third-party partners to ensure information accuracy.
Assist in crisis communications scenarios.
Identify, prep, and staff strategic event and speaking engagement opportunities.
Identify and oversee the creation and submission of applications for industry recognitions and awards.
Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders.
Monitor industry trends, identify category insights, and create compelling pitch angles.
Develop media reporting and oversee coverage tracking for internal teams.
Help track the annual NA PR budget as related to own workstreams.

Requirements

5+ years of experience in public relations, external brand communications, or journalism.
Familiarity with emerging consumer brands is ideal.
Strong background in media relations best practices, enabling comfort and confidence speaking with media, stakeholders, and executives.
Ability to manage and foster external relationships with reporters, conference organizers, and brand partners.
Strong written and interpersonal communication skills, including writing creative and original pitches, press releases, and headlines.
Background and/or interest in nutrition and sustainability.
Ability to think critically and make informed decisions that drive strategic goals.
Flexibility and openness to change and new information.
A connection to Oatly’s mission of encouraging health, sustainability, and transparency.
Self-starter mentality with individual accountability and ownership.
Entrepreneurial spirit, comfortable with ambiguity and energized by building from the ground up.
Ability to share quirkiness and talents with coworkers.

Skills

Media relations
Thought leadership
Public relations strategy
Brand reputation management
Media engagement
Press coverage acquisition
Agency management
Global collaboration
Storytelling
Cross-functional partnership
Crisis communications
Event and speaking engagement support
Award application management
Press material development
Industry trend monitoring
Media reporting
Budget tracking

Location

North America

Work Type

Full-time

Experience Level

Manager

Salary/Compensations

$105,000

Benefits

Flexible vacation
Great benefits
Pet insurance
Paid volunteer days off
Free oatmilk

About the Company

Oatly is the original oatmilk company that started in Sweden over 25 years ago.
The company has expanded to the U.S. and continues to grow.
Core values include sustainability, health, and transparency.
Oatly aims to help people live healthier lives without taxing the planet's resources and to change the food system for the better.
The company drives change through oats and a reduction in cow's milk consumption.
Oatly operates with a nimble and agile approach, grounded in a long company history.

Equal Opportunity

Oatly is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.