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About the Role

RBC is seeking a versatile and AI-enabled Marketing Manager to support Branch and Regional marketing disciplines for Personal & Commercial Banking. This role manages the full channel marketing cycle, from regional planning and community programs to the in-branch client experience, driving innovative marketing practices to boost brand consideration, engagement, and acquisition.

Responsibilities

• Support the development of integrated marketing planning for line-of-business (LOB) campaigns and regional sponsorships, festivals and community events.
• Lead all tactical elements related to LOB & regional campaigns, from creative brief through to asset delivery.
• Support the end-to-end creative development of client-focused branch and regional assets.
• Support strategy, cadence and manage execution of branch merchandising assets.
• Research and share key trends influencing branch merchandising and regional strategies.
• Support data and analytics efforts leveraging RBC approved platforms and tools.
• Maintain a strong focus on client experience, timelines and budget management.
• Support campaign measurement, assessment, and continuous improvement through post-analysis.
• Leverage AI tools to optimize day-to-day work, maximize efficiency, and elevate client experiences.

Requirements

• Post-secondary (college or university) degree, preferably in Marketing, Business or Communications.
• 2+ years of marketing experience, including previous merchandising or marketing program management.
• Exceptional project management, leadership and organizational skills with proven ability to self-manage across multiple workstreams.
• Strong budget management skills and keen attention to detail.
• Experience working with agencies — including briefing, managing the creative process and maintaining a creative eye.
• Ability to build and maintain working relationships; strong collaboration skills with a growth mindset.
• Strong communication and organization skills, both written and verbal.
• Strong comfort level with the use of AI tools, acting as an early adopter.

Skills

• Active Learning
• Business Analytics
• Business Appraisals
• Business Process Design
• Decision Making
• Effectiveness Measurement
• Multi-Level Communication
• Operational Delivery
• Time Management
• AI tools

Location

• RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
• Toronto
• Canada

Work Type

• Full time
• 37.5 hours/week

Experience Level

• 2+ years of marketing experience

Education Level

• Post-secondary degree (college or university)

Benefits

• A comprehensive Total Rewards Program including bonuses and flexible benefits.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Opportunities to do challenging work and build your marketing expertise across both regional and retail channels.

About the Company

• At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC.
• We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
• Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
• RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Equal Opportunity

• We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
• Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
• RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.